Blogs turn the game of high-tech PR inside out
by Volker Weber
Jon: We long ago passed the point, in this industry, where an "elevator pitch" could convey anything useful. Things are increasingly complex, interrelated, and subtle. On trade show floors, in meetings, and on phone calls, it can take an hour just to synchronize on the terminology and concepts needed to have a meaningful discussion. I hope there will soon be many more Phils, Marks, and Edwins. I claim it's win/win for those who step up to the plate. The creators of technical strategy are best qualified to explain it to both internal and external audiences. When context can be shared in this way, understanding comes easier and runs deeper.
Amen.
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