Linux is not about free software, it is about community
by Volker Weber
Although Microsoft cannot compete against Linux on price, the company will use its community of professionals to outsmart the open-source movement, Microsoft chief executive Steve Ballmer told an audience of Microsoft Most Valued Professionals (MVPs) in London on Monday.
"Linux is a serious competitor," said Ballmer. "We have to compete with free software, on value, but in a smart way. We cannot price at zero, so we need to justify our posture and pricing. Linux isn't going to go away--our job is to provide a better product in the marketplace."
He acknowledged there was more to Linux than free software--the main benefit of the open-source movement was the community developing software and sharing ideas. "Linux is not about free software, it is about community," he said. "It's not like Novell, it isn't going to run out of money--it started off bankrupt, in a way."
Ballmer is right. It is all about community. And the community is pissed with Microsoft. That's what you need to turn around. No need to beat anybody.
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