Microsoft Make-Up
by Volker Weber
There’s a lot of ass-covering going on. The idea that Microsoft published a made-up story about a Mac user who switched to a PC is, to say the least, embarrassing. False testimonials? Total amateur hour. As Dave Winer wrote yesterday: “You’d think Microsoft could at least find one real person to say they made the switch from Mac to Windows and were happy about it.”
There are lots of embarrassing aspects to the story. The stock photo. The blatant falsehoods (such as the insinuations that neither Office nor Internet Explorer are available for the Mac). The marketing-speak that permeates the entire article. That it reeks of a juvenile response to Apple’s Switch ads. But the most damaging issue is the idea that the entire article was simply made up, that it’s a fabricated testimonial which Microsoft tried to pass off as the true story of an actual person.
Bad marketing is one thing. Bald-faced lying is another.
Read the whole story! Excellent research. >
Comments
Recent comments
Kevan Emmott
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 20:57
Sudeep Reddy Sama
on N70 drops off the network in dual mode at 20:09
Volker Weber
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 17:37
Paul Mooney
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 17:26
Kevin Pettitt
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 16:36
Victor Toal
on Bluehouse does not support my browser at 16:33
Vince Schuurman
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 15:32
michel platoche
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 14:21
Ben Poole
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 13:11
Volker Weber
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 12:34
Ben Poole
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 12:27
Paul Mooney
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 12:12
Gregory Engels
on Lotus Vista? at 09:00
Bruce Elgort
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 03:24
Volker Weber
on Nokia E71 is currently winning at 23:31
Alejandro Aguilar
on Nokia E71 is currently winning at 23:29
Vince Schuurman
on Confirmed: new Apple notebooks next Tuesday at 10am PDT at 23:11
Bob Balaban
on Urban Myth: Microsoft is good at marketing at 22:01
Bob Balaban
on The Job at 21:55
Julian Woodward
on Black Ice prematurely escaped at 20:37
Arthur Fontaine
on Black Ice prematurely escaped at 17:39
Chris Linfoot
on Urban Myth: Microsoft is good at marketing at 16:58
Mathias Ziolo
on Urban Myth: Microsoft is good at marketing at 16:15
Ben Rose
on Black Ice prematurely escaped at 16:10
Paul Mooney
on Urban Myth: Microsoft is good at marketing at 15:22
Click here to subscribe
Post a comment