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by Cem Basman
How much charities raised online in the USA
1999: $192,000,000
2000: $525,000,000
2001: $1,025,000,000
2002: $1,435,000,000
2003: $1,900,000,000
2004: $3,000,000,000The cost of raising $1
$1.25: From a new donor via direct mail
$0.25: From an existing donor via direct mail
$0.63: Via tele-marketing
$0.07: Online
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