Microsoft's "I'm a PC" Ads - made on a Mac
by Volker Weber
LuisDS looked at the metadata on the video for Microsoft's new "I'm a PC" commercial and learned that it was made on Mac using Adobe Creative Suite 3. Link
Shocking.
Comments
Proves that all this windows/mac blurb is pure noise. Use both if you need both. Take a Mac if you like/need it, or take a Windows if you like/need it. But don't molest the others. This world sees too many missionaries and they usually break rather than repair.
Proves that all this windows/mac blurb is pure noise. Use both if you need both. Take a Mac if you like/need it, or take a Windows if you like/need it. But don't molest the others.
True. From a user point of view.
But for the players of this game, there is a market for personal computers around the world which is huge. And highly competitive.
Eating into a competitor's share only a few percent means millions and millions of dollars in increased turnover. That's what these advertisement campaigns are all about.
What Microsoft is doing is just fighting back trying to keep market share and profit levels.
But, apparently, they are not being particularly creative, nor successful, in this attempt.
Frankly, I was a bit shocked at how defensive this advertising campaign appears (not that I had even come across it, until I saw this post). To use the 'other guy's' emblematic format in that way... crikey.
With access to people in NASA/ Antarctic Surveys/ rural African schools, they could have done something so much stronger in a 30 or 60 second advert - perhaps they should hire me to do it!
Microsoft (perhaps they've forgotten?) remain THE major player in supplying operating systems and applications to the entire planet's desktop/ laptop computer market - these adverts just lack confidence in an astonishing way.
Microsoft's problem is the capacity to pay too much money for too little innovation. It stalls the enterprise.
Microsoft´s strenght lies in copying things and destroying the original.
Microsoft has found something to do with all its spare cash today, anyway....
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