Is RIM behind the embarrassing Wake Up stunt?

by Volker Weber

So it appears* it’s Poor Old RIM who put together this embarrassing campaign. It’s heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them.

More >

Comments

Presumably the 'wake up' refers to coming to a realisation that Apple is not the only option (and couple that with the people dressed up as sheep, and the message is fairly clear). The problem for RIM is that, if the people who blindly* select iPhones were to 'wake up' they probably wouldn't choose a BlackBerry as they come to their senses (I'm saying that in a tongue-in-cheek way, I'm not saying that iPhone users really need to wake up).

* Personal experience - my wife chose an iPhone without considering anything else, and when my daughter or I say anything good about our phones, Mrs A says "ah yes, but it's not an iPhone". This is who Apple targets. By the way, my daughter hated her Android phone, preferred an old BlackBerry I gave her, but now loves the Lumia 800.

Darren Adams, 2012-05-01 13:46

Recent comments

Jochen Kattoll on Apple’s Jonathan Ive describes his design process at 02:18
Roland Dressler on Samsung Galaxy Note 4 has landed at 15:55
Volker Weber on Samsung Galaxy Note 4 has landed at 12:14
ulrich willer on Samsung Galaxy Note 4 has landed at 11:54
Jan Lauer on Apple’s Jonathan Ive describes his design process at 01:48
Volker Weber on Samsung Galaxy Note 4 has landed at 00:01
Wilken Hustedt on Samsung Galaxy Note 4 has landed at 23:57
Marcus Schmidt on Samsung Galaxy Note 4 has landed at 20:52
Harald Gärttner on New iPad LTE ship with an Apple SIM at 20:08
Volker Weber on Samsung Galaxy Note 4 has landed at 17:18
Ole Saalmann on New iPad LTE ship with an Apple SIM at 17:04
Ingo Seifert on Samsung Galaxy Note 4 has landed at 16:45
Hubert Stettner on New iPad LTE ship with an Apple SIM at 16:23
Marcus Schmidt on Samsung Galaxy Note 4 has landed at 16:22
Max Nierbauer on New iPad LTE ship with an Apple SIM at 16:20
Ingo Seifert on Samsung Galaxy Note 4 has landed at 16:04
Rob McDonagh on Some Fear Ebola Outbreak Could Make Nation Turn to Science at 15:19
Manfred Wiktorin on New iPad LTE ship with an Apple SIM at 13:08
Volker Weber on New iPad LTE ship with an Apple SIM at 11:26
Hubert Stettner on New iPad LTE ship with an Apple SIM at 10:37
Volker Weber on Some Fear Ebola Outbreak Could Make Nation Turn to Science at 09:39
Jochen Schardt on Some Fear Ebola Outbreak Could Make Nation Turn to Science at 09:37
Robert Dahlem on Some Fear Ebola Outbreak Could Make Nation Turn to Science at 08:30
Antoine Leboyer on New iPad LTE ship with an Apple SIM at 07:53
Volker Weber on New iPad LTE ship with an Apple SIM at 22:04

Ceci n'est pas un blog

vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

rss Click here to subscribe

Hello

About me
Contact
Publications
Certificates
Amazon Wish List
Frequently Asked Questions
Follow @vowe on Twitter

Local time is 02:29

visitors.gif

Tip jar

Archives

As most of my articles roll off the front page rather quickly, I am making an archive of previous posts available here. You can also use the handy search box at the top of the page if you are looking for something particular.

Last 30 days
More archives

Mobile tag for this page

© 1992-2014 Volker Weber.
All Rights Reserved.

Impressum