Is RIM behind the embarrassing Wake Up stunt?

by Volker Weber

So it appears* it’s Poor Old RIM who put together this embarrassing campaign. It’s heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them.

More >

Comments

Presumably the 'wake up' refers to coming to a realisation that Apple is not the only option (and couple that with the people dressed up as sheep, and the message is fairly clear). The problem for RIM is that, if the people who blindly* select iPhones were to 'wake up' they probably wouldn't choose a BlackBerry as they come to their senses (I'm saying that in a tongue-in-cheek way, I'm not saying that iPhone users really need to wake up).

* Personal experience - my wife chose an iPhone without considering anything else, and when my daughter or I say anything good about our phones, Mrs A says "ah yes, but it's not an iPhone". This is who Apple targets. By the way, my daughter hated her Android phone, preferred an old BlackBerry I gave her, but now loves the Lumia 800.

Darren Adams, 2012-05-01 13:46

Recent comments

Hanno Zulla on Samsung Considering Shake-Up in Management :: WSJ at 12:07
Hubert Stettner on Glückwunsch @herr_lampe at 12:02
Ingo Seifert on Grandmas Smoking Weed for the First Time at 11:28
Oluf Lorenzen on IBM Verse :: It could be worse at 13:37
Andrew Magerman on Verse: Die Neuerfindung der E-Mail, according to IBM at 10:48
Harald Gärttner on Verse: Die Neuerfindung der E-Mail, according to IBM at 00:22
Ian Bradbury on Verse: Die Neuerfindung der E-Mail, according to IBM at 00:00
Ian Bradbury on Brands and social media at 23:46
Frank Mueller on Ausflug nach Köln at 20:27
Hubert Stettner on Nigel Stanford :: CYMATICS :: Science vs. Music Nigel Stanford:: CYMATICS :: Science vs. Music at 13:27
Stephan Perthes on Nigel Stanford :: CYMATICS :: Science vs. Music Nigel Stanford:: CYMATICS :: Science vs. Music at 13:20
Ingo Seifert on Verse: Die Neuerfindung der E-Mail, according to IBM at 12:16
Volker Weber on Verse: Die Neuerfindung der E-Mail, according to IBM at 10:35
Christian Henseler on Verse: Die Neuerfindung der E-Mail, according to IBM at 10:13
Ingo Seifert on Verse: Die Neuerfindung der E-Mail, according to IBM at 08:00
Michael Jäckel on Nix klappt. Nur die Tür. at 22:53
Michael Sampson on Use and Adoption of IBM Connections: State of the Market 4Q2014 at 21:13
Christian Henseler on Verse: Die Neuerfindung der E-Mail, according to IBM at 19:41
Ingo Seifert on Ausflug nach Köln at 17:09
Ingo Seifert on Verse: Die Neuerfindung der E-Mail, according to IBM at 17:04
Alex Heller on Ausflug nach Köln at 13:11
Hubert Stettner on Ausflug nach Köln at 11:04
Markus Heyl on Microsoft did not buy all of Nokia at 10:43
Bernd Vellguth on Verse: Die Neuerfindung der E-Mail, according to IBM at 10:29
Lars Berntrop-Bos on Microsoft did not buy all of Nokia at 09:52

Ceci n'est pas un blog

vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

rss Click here to subscribe

Hello

About me
Contact
Publications
Certificates
Amazon Wish List
Frequently Asked Questions
Follow @vowe on Twitter

Local time is 13:09

visitors.gif

Tip jar

Archives

As most of my articles roll off the front page rather quickly, I am making an archive of previous posts available here. You can also use the handy search box at the top of the page if you are looking for something particular.

Last 30 days
More archives

Mobile tag for this page

© 1992-2014 Volker Weber.
All Rights Reserved.

Impressum