Why is there such fanboy-ism in tech?

by Volker Weber

The reason why fanboys exist with such blind devotion is because of something called Choice Supportive Bias. This occurs when we make a decision to invest a significant amount of time, energy, money or a combination thereof into a product. In order to justify to ourselves that such a purchase was worth it, we make up reasons why it was a good idea.

More >


He lost me on the line "...if the product is unnecessary, like an iPad"

Maybe call me a fanboy but I don't call my iPad "unnecessary" (and give the right to do so to any other tablet or whatever device user on any OS).

Necessarity depends on your personal needs!

Harald Gaerttner, 2012-12-10 14:12

That was a quote from a book, not a line from the page vowe links to.

Jan Van Puyvelde, 2012-12-10 14:24

This can apply to purchasing "gadgets" only to a very limited extent:

The explanation for the phenomenon's existence involves "To combat post-decisional dissonance, the feeling you have committed to one option when the other option may have been better".

With those gadgets it only takes a couple of weeks to a few months and almost certainly there will be some other option which will be better. So while at the time I bought mine, it might have been the best one (at least I can talk myself into believing that), but certainly the question remains whether it was the right time or not.


Ragnar Schierholz, 2012-12-10 15:12

Then there are some of us who buy one of everything cool so we can know what the "other" is talking about. Most people have good rationale for their toys, or the technology they choose to make a living with. It's easy to sell or give as gifts the toys you don't like.

Susan Bulloch, 2012-12-10 15:59

The worst examples of this phenomena are not the gadget consumers, but those who invest 5, 10, 15 years in a career focused on a single product or technology and persist with it long after the rest of the world has moved on.

Jeff Gilfelt, 2012-12-10 17:03

Seealso: String theory.

Frank Quednau, 2012-12-10 18:36

Recent comments

Volker Weber on DJ-Headset wieder schön at 19:44
Kai Schmalenbach on DJ-Headset wieder schön at 19:34
Hubert Stett on Lumia 1520 mit Windows Phone 8.1 Preview at 17:08
Daniel Haferkorn on Sonos will drop the need to wire one component at 16:46
Markus Jabs on Sonos will drop the need to wire one component at 16:45
Jens Huber on Lumia 2520 - erste Eindrücke at 15:52
Ingo Seifert on Sonos will drop the need to wire one component at 15:37
Frédéric Dehédin on DJ-Headset wieder schön at 13:50
Volker Weber on Mixed Tape 56 is out at 09:15
Thomas Merchel on Mixed Tape 56 is out at 09:14
Thoimas Notinger on At a Glance at 21:26
Frank Paolino on Trolling LinkedIn at 19:55
John Lindsay on Trolling LinkedIn at 13:42
Sascha Langfus on Lumia 1520 mit Windows Phone 8.1 Preview at 08:54
Philipp Münzel on iCloud on Windows Phone at 03:18
Volker Weber on Lumia 1520 mit Windows Phone 8.1 Preview at 23:21
Harald Reisinger on Lumia 1520 mit Windows Phone 8.1 Preview at 22:54
Sascha Siekmann on Trolling LinkedIn at 20:12
Juergen Eichholz on Trolling LinkedIn at 17:49
Bruce Elgort on Trolling LinkedIn at 17:27
Bill Buchan on Trolling LinkedIn at 17:12
Mike McPoyle on Trolling LinkedIn at 16:55
Volker Weber on Trolling LinkedIn at 16:21
Daniel Haferkorn on Trolling LinkedIn at 13:58
Oliver Regelmann on iCloud on Windows Phone at 13:43

Ceci n'est pas un blog

vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

rss Click here to subscribe


About me
Amazon Wish List
Frequently Asked Questions
Follow @vowe on Twitter

Local time is 21:05


Tip jar


As most of my articles roll off the front page rather quickly, I am making an archive of previous posts available here. You can also use the handy search box at the top of the page if you are looking for something particular.

Last 30 days
More archives

Mobile tag for this page

© 1992-2014 Volker Weber.
All Rights Reserved.