Why is there such fanboy-ism in tech?

by Volker Weber

The reason why fanboys exist with such blind devotion is because of something called Choice Supportive Bias. This occurs when we make a decision to invest a significant amount of time, energy, money or a combination thereof into a product. In order to justify to ourselves that such a purchase was worth it, we make up reasons why it was a good idea.

More >

Comments

He lost me on the line "...if the product is unnecessary, like an iPad"

Maybe call me a fanboy but I don't call my iPad "unnecessary" (and give the right to do so to any other tablet or whatever device user on any OS).

Necessarity depends on your personal needs!

Harald Gaerttner, 2012-12-10 14:12

That was a quote from a book, not a line from the page vowe links to.

Jan Van Puyvelde, 2012-12-10 14:24

This can apply to purchasing "gadgets" only to a very limited extent:

The explanation for the phenomenon's existence involves "To combat post-decisional dissonance, the feeling you have committed to one option when the other option may have been better".

With those gadgets it only takes a couple of weeks to a few months and almost certainly there will be some other option which will be better. So while at the time I bought mine, it might have been the best one (at least I can talk myself into believing that), but certainly the question remains whether it was the right time or not.

:-)

Ragnar Schierholz, 2012-12-10 15:12

Then there are some of us who buy one of everything cool so we can know what the "other" is talking about. Most people have good rationale for their toys, or the technology they choose to make a living with. It's easy to sell or give as gifts the toys you don't like.

Susan Bulloch, 2012-12-10 15:59

The worst examples of this phenomena are not the gadget consumers, but those who invest 5, 10, 15 years in a career focused on a single product or technology and persist with it long after the rest of the world has moved on.

Jeff Gilfelt, 2012-12-10 17:03

Seealso: String theory.

Frank Quednau, 2012-12-10 18:36

Recent comments

Ralf M Petter on IBM and Cisco Transform the Way People Work at 09:58
Felix Binsack on IBM and Cisco Transform the Way People Work at 23:36
Volker Weber on IBM and Cisco Transform the Way People Work at 22:36
Carl Tyler on IBM and Cisco Transform the Way People Work at 22:24
Felix Binsack on IBM and Cisco Transform the Way People Work at 22:19
Bill Brown on IBM and Cisco Transform the Way People Work at 21:58
Gregg Eldred on IBM and Cisco Transform the Way People Work at 20:31
Carl Tyler on IBM and Cisco Transform the Way People Work at 19:50
Abdelkader Boui on Evernote wants your money at 17:24
Dirk Bartkowiak on Update your Sonos controller today at 10:30
Volker Weber on IBM mail support for Microsoft Outlook at 09:18
Nick Daisley on Who needs a car, when you can have this? at 09:15
franck hoo on IBM mail support for Microsoft Outlook at 22:35
Volker Weber on Logitech K780 für alle Geräte at 21:01
Axel Koerv on Logitech K780 für alle Geräte at 20:46
Bill Buchan on IBM mail support for Microsoft Outlook at 20:22
Lorena Quardon on Überraschungspaket at 20:15
Ingo Seifert on Mixed Tape Compilation #60 at 20:12
John Head on Evernote wants your money at 19:34
Volker Weber on Überraschungspaket at 15:31
Bastian Anthon on Überraschungspaket at 15:27
Frank Köhler on Evernote wants your money at 15:17
Kai Schmalenbach on When no means no at 14:03
Volker Weber on Evernote wants your money at 14:01
Dirk Haunschild on Evernote wants your money at 13:56

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Amazon Wish List
Frequently Asked Questions

rss feed  twitter ello  instagram

Local time is 11:46

visitors.gif