Sonos :: How it started

by Volker Weber

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Hero-entrepreneur dreams up a great idea, finds a sidekick or two to help it come alive, clashes with and defeats the entrenched incumbent, and rides to glory as the credits roll. The story of Sonos might seem like that, from a distance. Its four founders – John MacFarlane, Tom Cullen, Trung Mai, and Craig Shelburne – conjured a daring vision based on technology that didn’t exist at the time. With all of their experience, resources and insight, the four founders naturally turned to music in the home, and ... not so fast.

This is a great story for all Sonos fans. I have been along for the ride almost since the beginning. And there is still stuff in there that I don't know. Fascinating since I met so many of the people mentioned here: John MacFarlane, Tom Cullen, Mieko Cusano, Nick Millington and Andrew Schulert.

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Comments

Great article - thanks for linking to it.

John Keys, 2017-06-23 00:15

Very nice to read - I still remember the first time I "met" Sonos at Bill Waugh's house (we were colleagues at that time, now he's the Director of Operations at Sonos). He gave me the russian iPod and we walked around all his house, with the music following / surrounding us. I did not have the funds then but I knew, I was addicted - and still am until today.

Sonos simply does one thing very good - making you happy with Music - and that is enough (right now).

Hope to see them for a(nother) long time.

Happy weekend - Matthias

Matthias Lorz, 2017-06-24 17:15

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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