The Experience Economy
by Cem Basman
Now, this is not brandnew but it is interesting, Anjana Ahuja has a theory (or is it an observation?):
How we spend our money is changing. In the new 'experience economy' we pay to do things, not have things.
Furthermore,
Rather than upgrading our car or television, we’ll spend the cash in coffee shops, hotels, restaurants, sports clubs and theme parks. We’ll splash out on European city breaks or walking the Inca trail. Experiences, in other words.
We are going from product economy, to service economy, to experience economy, as Ben Canocha puts it. Think about it what this means for your own business ... Play with this idea. Think radical. Spin a little.
Comments
Whatever happened to "knowledge economy"? Are all the knowledge workers out getting experiences?
Slawek
Not exactly THAT new. When you look in Germany's post war history:
- Fresswelle
- Einkaufswelle
- Reisewelle
- Erlebniswelle
Once you bought all the stuff, why should you upgrade. Shifting your TV from 20" to 40" doesn't make the program less crappy. Do people finally graduate from second hand experience (watching on TV) to actually doing it themselfs?
@Slawek: The knowledge economy is the supply side for the demand side experience economy.
My 2c
:-) stw
Well, but looking at it a little more closely: Isn't the "experience economy" the demand side and the supply side the "service economy"? When I spend money on a travel trip to experience something, what do I actually spend my money on? Services such as airline transportation, hotel accomodation, travel guides and tours, etc. pp.
I.m.h.o. really nothing new at all... As we say in Germany: Alter Wein in neuen Schläuchen!
Post a comment
Recent comments
Gregory Engels
on International OpenOffice market shares at 16:53
Mathias Ziolo
on International OpenOffice market shares at 14:58
Gregory Engels
on International OpenOffice market shares at 14:47
Gregory Engels
on International OpenOffice market shares at 14:17
Andrew Magerman
on International OpenOffice market shares at 11:19
Hans Bornich
on Download and install Symphony 3 Beta 2 in 20 easy to follow steps at 10:35
Hynek Kobelka
on Leiterin Kommunikation und Presse, ahnungslos at 10:02
Dirk Steins
on Do you see it? at 08:01
Arthur Fontaine
on Do you see it? at 07:43
patrick picard
on Do you see it? at 00:30
Mathias Ziolo
on Leiterin Kommunikation und Presse, ahnungslos at 18:21
Thomas Lang
on FT.com - A fight over freedom at Apple's core at 17:35
Giulio Campobassi
on Download and install Symphony 3 Beta 2 in 20 easy to follow steps at 11:23
Peter Foster
on iPhone OS 3.1.3 brings back Internet Tethering to unlocked iPhones at 19:17
Volker Weber
on iPhone OS 3.1.3 brings back Internet Tethering to unlocked iPhones at 07:38
Peter Foster
on iPhone OS 3.1.3 brings back Internet Tethering to unlocked iPhones at 03:18
Paul Mooney
on FT.com - A fight over freedom at Apple's core at 18:12
Todd dal
on iPhone OS 3.1.3 brings back Internet Tethering to unlocked iPhones at 23:03
Frank Paolino
on Clothing drive at 22:47
Craig Wiseman
on Embrace Life at 22:27
Volker Weber
on Clothing drive at 20:40
Carl Tyler
on Clothing drive at 20:28
Claude Lehmann
on FT.com - A fight over freedom at Apple's core at 19:13
Ragnar Schierholz
on FT.com - A fight over freedom at Apple's core at 19:02
Volker Weber
on FT.com - A fight over freedom at Apple's core at 12:23
Click here to subscribe
