Name that business model

by Cem Basman

Question: What do you call this business model:

Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base.

Answer: Freemium.

Smart.

Tags:

Comments

Reminds me of Google

Ralf Stellmacher, 2006-03-28 16:40

"Freemium" I like it. I've been considering a service model exactly like this for the fire dispatch service offering I've been working on.

Andrew Pollack, 2006-03-28 17:51

Reminds me of openBC...

Matthias Lorz, 2006-03-29 11:34

Reminds me of a zintillion other "dot two" companies ...

Cem Basman, 2006-03-29 13:33

Why not call it "Business Model 2.0"?
(However, Freemium isn't bad at all.)

Lukas Rosenstock, 2006-03-30 11:40

Recent comments

Craig Wiseman on How the Galaxy S6 edge almost beat the iPhone 6+ at 22:31
Ulrich Willer on How the Galaxy S6 edge almost beat the iPhone 6+ at 22:11
Wolfgang Fischer on Outlook.com gets a big update at 21:55
Volker Weber on Outlook.com gets a big update at 21:50
Paul Mooney on Outlook.com gets a big update at 21:45
Bruce on Outlook.com gets a big update at 21:06
Wolfgang Fischer on How the Galaxy S6 edge almost beat the iPhone 6+ at 20:41
Hogne B. Pettersen on Outlook.com gets a big update at 20:25
Craig Wiseman on How the Galaxy S6 edge almost beat the iPhone 6+ at 19:08
Craig Wiseman on Outlook.com gets a big update at 18:24
Nathan T. Freeman on Outlook.com gets a big update at 18:05
Volker Weber on How the Galaxy S6 edge almost beat the iPhone 6+ at 17:35
Frank Köhler on How the Galaxy S6 edge almost beat the iPhone 6+ at 17:31
Wolfgang Fischer on How the Galaxy S6 edge almost beat the iPhone 6+ at 17:11
Tom Duff. on Outlook.com gets a big update at 16:38
Karl Heindel on How the Galaxy S6 edge almost beat the iPhone 6+ at 15:26
Frank Köhler on How the Galaxy S6 edge almost beat the iPhone 6+ at 11:20
Volker Weber on How the Galaxy S6 edge almost beat the iPhone 6+ at 11:14
Bernd Hofmann on How the Galaxy S6 edge almost beat the iPhone 6+ at 11:03
Volker Weber on How the Galaxy S6 edge almost beat the iPhone 6+ at 10:20
Christian Lacke on How much time do you spend in the office? Ask Geofency Time Tracking. at 09:48
Andreas Eldrich on How the Galaxy S6 edge almost beat the iPhone 6+ at 09:36
Martin Kautz on How the Galaxy S6 edge almost beat the iPhone 6+ at 09:09
Volker Weber on Microsoft Office Lens :: Adressbuch und PowerPoint at 08:18
Dirk Moeller on Photographer Dirk Moeller at 23:45

Ceci n'est pas un blog

vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

rss Click here to subscribe

Hello

About me
Contact
Publications
Certificates
Amazon Wish List
Frequently Asked Questions
Follow @vowe on Twitter

Local time is 22:37

visitors.gif

Tip jar

Archives

As most of my articles roll off the front page rather quickly, I am making an archive of previous posts available here. You can also use the handy search box at the top of the page if you are looking for something particular.

Last 30 days
More archives

Mobile tag for this page

© 1992-2015 Volker Weber.
All Rights Reserved.

Impressum