Seth has a question
by Cem Basman
Seth Godin, marketing guru, states that search has changed the way we interact with the world. He asks us now:
How do you use search to introduce the right buyers to the right sellers when it's not a frequent transaction of a commodity? I have no clue.I'm betting someone is going to figure it out.
Interesting question. Do you? Maybe the Google guru knows the answer? Or the engine itself?
Tags: marketing searchengine
Comments
Hmmm. It seems that's what Tim Berners-Lee tries to solve with the Semantic Web. You know, enter "I want to buy a used yellow Porsche somewhere in Texas" and boom, there's the seller. But I made a bet that the semantic web -- lower-case... a Google AI! -- will take off faster than that. A video illustrates what this will look like:
http://blog.outer-court.com/videos/googlebrain.wmv
For the AI to get that good, Google engineers may be forced to rely on a self-learning bot of some sort (maybe in 20 years?). The biggest challenge may not be to make it smart, but to control it after it gets smart! What if it ponders the meaning of life, or the meaning of itself, instead of answering trivial questions about used Porsche's? Could we blame it?
http://blog.outer-court.com/archive/2004_12_04_index.html
Well, I have it all figured out. I would even tell the marketing guru who doesn't have a clue, but unfortunately he does not accept comments on his blog. Too bad, really.
Do you want to enlighten us then? Permission granted.
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