How the Old Spice Videos Are Being Made

by Volker Weber

Over on ReadWriteWeb:

A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.

More >

BTW, you can make your own Old Spice voicemail greeting like so:

I think she said yes:

Comments

I saw this earlier today. It is a very good add.

Vaughan Rivett, 2010-07-15 10:49

Hands down the best (viral) marketing campaign in recent history, nay, I dare say, ever.

Considering how 99.9% of commercials in TV and on the radio are mind-numbingly boring, unimaginative and even insulting to the consumer in their sheer stupidity, the Old Spice campaign is outstanding and the twitter videos are just another notch in the bedpost of awesomeness.
Reportedly there have been over 50 million views today.
That's close to Super Bowl levels, if I'm informed correctly.

Priceless.

Now wait for some copycats who don't "get it" to jump on the bandwagon and fail miserably.

Marc Beckersjuergen, 2010-07-16 01:48

I suppose that the fine folks that thought this was viral, might have to re-evaluate the "viralness" of it.

Gregg Eldred, 2010-07-16 05:11

Recent comments

Volker Weber on Samsung Galaxy Note 4 has landed at 23:31
Hubert Stettner on Apple’s Jonathan Ive describes his design process at 23:10
Paul Mooney on Apple’s Jonathan Ive describes his design process at 22:46
Ian Bradbury on Samsung Galaxy Note 4 has landed at 21:46
Olaf Boerner on Das DNUG Büro informiert at 16:17
Matthias Lorz on Apple’s Jonathan Ive describes his design process at 11:54
Mirko Zellner on Das DNUG Büro informiert at 11:33
Stefan Lattermann on Das DNUG Büro informiert at 11:16
Ulrich Willer on Samsung Galaxy Note 4 has landed at 10:53
Jochen Kattoll on Apple’s Jonathan Ive describes his design process at 02:18
Roland Dressler on Samsung Galaxy Note 4 has landed at 15:55
Volker Weber on Samsung Galaxy Note 4 has landed at 12:14
ulrich willer on Samsung Galaxy Note 4 has landed at 11:54
Jan Lauer on Apple’s Jonathan Ive describes his design process at 01:48
Volker Weber on Samsung Galaxy Note 4 has landed at 00:01
Wilken Hustedt on Samsung Galaxy Note 4 has landed at 23:57
Marcus Schmidt on Samsung Galaxy Note 4 has landed at 20:52
Harald Gärttner on New iPad LTE ship with an Apple SIM at 20:08
Volker Weber on Samsung Galaxy Note 4 has landed at 17:18
Ole Saalmann on New iPad LTE ship with an Apple SIM at 17:04
Ingo Seifert on Samsung Galaxy Note 4 has landed at 16:45
Hubert Stettner on New iPad LTE ship with an Apple SIM at 16:23
Marcus Schmidt on Samsung Galaxy Note 4 has landed at 16:22
Max Nierbauer on New iPad LTE ship with an Apple SIM at 16:20
Ingo Seifert on Samsung Galaxy Note 4 has landed at 16:04

Ceci n'est pas un blog

vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

rss Click here to subscribe

Hello

About me
Contact
Publications
Certificates
Amazon Wish List
Frequently Asked Questions
Follow @vowe on Twitter

Local time is 05:46

visitors.gif

Tip jar

Archives

As most of my articles roll off the front page rather quickly, I am making an archive of previous posts available here. You can also use the handy search box at the top of the page if you are looking for something particular.

Last 30 days
More archives

Mobile tag for this page

© 1992-2014 Volker Weber.
All Rights Reserved.

Impressum