Over on ReadWriteWeb:
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.
BTW, you can make your own Old Spice voicemail greeting like so:
I think she said yes:
I saw this earlier today. It is a very good add.
Hands down the best (viral) marketing campaign in recent history, nay, I dare say, ever.
Considering how 99.9% of commercials in TV and on the radio are mind-numbingly boring, unimaginative and even insulting to the consumer in their sheer stupidity, the Old Spice campaign is outstanding and the twitter videos are just another notch in the bedpost of awesomeness.
Reportedly there have been over 50 million views today.
That's close to Super Bowl levels, if I'm informed correctly.
Now wait for some copycats who don't "get it" to jump on the bandwagon and fail miserably.
I suppose that the fine folks that thought this was viral, might have to re-evaluate the "viralness" of it.
Perry Hiltz on What is the future of Notes/Domino? at 14:38
Ioannis Thomas on Und Ihr wundert Euch at 13:34
Martin Cygan on Apple Music on Sonos goes live on DEC 15 at 13:27
Mike Hartmann on Half a perfect year at 13:25
Ulrich Willer on Zu schwierig für Google at 10:47
Cyril Gabathuler on Apple Music on Sonos goes live on DEC 15 at 07:01
Volker Weber on Half a perfect year at 00:03
Martin Hiegl on Half a perfect year at 00:02
Frank Paolino on How Sonos is getting better, year over year at 23:30
Ingo Seifert on Half a perfect year at 20:06
Volker Weber on Zu schwierig für Google at 17:45
Erik Schwalb on Zu schwierig für Google at 17:40
Volker Weber on Zu schwierig für Google at 15:27
Roland Dressler on Zu schwierig für Google at 15:08
Volker Weber on Zu schwierig für Google at 13:01
Erik Schwalb on Zu schwierig für Google at 12:53
Volker Weber on Zu schwierig für Google at 10:32
Axel Koerv on Zu schwierig für Google at 10:28
Roland Dressler on Zu schwierig für Google at 10:25
Bill Buchan on What is the future of Notes/Domino? at 05:00
Hubert Stettner on Windows 10 Mobile is ready to go at 18:50
Tobias Hauser on Zu schwierig für Google at 16:09
Ed Brill on You may want to close this barn door on your IBM Connections site at 15:39
Eric Bredtmann on Zu schwierig für Google at 14:51
Volker Weber on Zu schwierig für Google at 00:40