Over on ReadWriteWeb:
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.
BTW, you can make your own Old Spice voicemail greeting like so:
I think she said yes:
I saw this earlier today. It is a very good add.
Hands down the best (viral) marketing campaign in recent history, nay, I dare say, ever.
Considering how 99.9% of commercials in TV and on the radio are mind-numbingly boring, unimaginative and even insulting to the consumer in their sheer stupidity, the Old Spice campaign is outstanding and the twitter videos are just another notch in the bedpost of awesomeness.
Reportedly there have been over 50 million views today.
That's close to Super Bowl levels, if I'm informed correctly.
Now wait for some copycats who don't "get it" to jump on the bandwagon and fail miserably.
I suppose that the fine folks that thought this was viral, might have to re-evaluate the "viralness" of it.
Palmi lord on Microsoft makes a Lock Screen :: For Android at 14:05
Heiko Voigt on Android apps on BlackBerry Passport at 12:46
Volker Weber on HERE on Android at 18:24
Dirk Krause on Microsoft makes a Lock Screen :: For Android at 18:09
Jochen Kattoll on Madeleine Albright wins at Twitter at 15:59
Craig Wiseman on Microsoft makes a Lock Screen :: For Android at 15:09
Haiko Hebig on HERE on Android at 12:56
Bernd Schuster on Microsoft makes a Lock Screen :: For Android at 11:29
Dieter Baum on Microsoft makes a Lock Screen :: For Android at 09:40
Frank Quednau on PhotoMath at 22:48
Marc Henkel on HERE on Android at 21:49
Markus Jabs on PhotoMath at 21:33
Harald Gaerttner on PhotoMath at 16:18
Ingo Seifert on PhotoMath at 16:06
Craig Wiseman on Galaxy Note 4 keeps growing on me at 15:41
Adrian Woizik on PhotoMath at 15:40
Volker Weber on Galaxy Note 4 keeps growing on me at 15:26
Craig Wiseman on Galaxy Note 4 keeps growing on me at 15:07
Richard Kaufmann on HERE on Android at 09:46
John Keys on MixRadio on Sonos at 09:26
Volker Weber on Samsung Galaxy Note 4 has landed at 23:31
Hubert Stettner on Apple’s Jonathan Ive describes his design process at 23:10
Paul Mooney on Apple’s Jonathan Ive describes his design process at 22:46
Ian Bradbury on Samsung Galaxy Note 4 has landed at 21:46
Olaf Boerner on Das DNUG Büro informiert at 16:17