How the Old Spice Videos Are Being Made

by Volker Weber

Over on ReadWriteWeb:

A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.

More >

BTW, you can make your own Old Spice voicemail greeting like so:

I think she said yes:

Comments

I saw this earlier today. It is a very good add.

Vaughan Rivett, 2010-07-15 10:49

Hands down the best (viral) marketing campaign in recent history, nay, I dare say, ever.

Considering how 99.9% of commercials in TV and on the radio are mind-numbingly boring, unimaginative and even insulting to the consumer in their sheer stupidity, the Old Spice campaign is outstanding and the twitter videos are just another notch in the bedpost of awesomeness.
Reportedly there have been over 50 million views today.
That's close to Super Bowl levels, if I'm informed correctly.

Priceless.

Now wait for some copycats who don't "get it" to jump on the bandwagon and fail miserably.

Marc Beckersjuergen, 2010-07-16 01:48

I suppose that the fine folks that thought this was viral, might have to re-evaluate the "viralness" of it.

Gregg Eldred, 2010-07-16 05:11

Recent comments

Volker Weber on Ello at 14:28
Benjamin Rohrschneider on Ello at 14:27
Benjamin Rohrschneider on Ello at 14:25
Volker Weber on Ello at 12:18
Oliver Barner on Ello at 11:29
Volker Weber on Ello at 09:51
Detlev Buschkamp on Waage at 08:40
Sascha Westphal on Ello at 23:53
Armin Grewe on GoPro Accessories at 22:17
Carl tyler on GoPro Accessories at 20:45
Jochen Schug on Ello at 18:50
Jochen Schug on GoPro Accessories at 18:48
rainer kraemer on Ello at 18:36
Susanne Kastner on Ello at 18:01
Martin Pürschel on Ello at 11:20
Ursus Schneider on Ello at 11:20
Martin Pürschel on Ello at 11:17
Volker Weber on Instagram Hyperlapse at 09:32
Alexander Hauser on Instagram Hyperlapse at 09:17
Ursus Schneider on Ello at 08:48
Volker Weber on Waage at 23:21
Marc Egart on Waage at 23:13
Helmar Steinberg on Ello at 23:10
Volker Weber on Ello :: Ein soziales Netzwerk, das Datenschutz verspricht und auf Werbung verzichtet at 23:05
Alexander Schäfer on Waage at 21:28

Ceci n'est pas un blog

vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

rss Click here to subscribe

Hello

About me
Contact
Publications
Certificates
Amazon Wish List
Frequently Asked Questions
Follow @vowe on Twitter

Local time is 02:15

visitors.gif

Tip jar

Archives

As most of my articles roll off the front page rather quickly, I am making an archive of previous posts available here. You can also use the handy search box at the top of the page if you are looking for something particular.

Last 30 days
More archives

Mobile tag for this page

© 1992-2014 Volker Weber.
All Rights Reserved.

Impressum