Over on ReadWriteWeb:
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.
BTW, you can make your own Old Spice voicemail greeting like so:
I think she said yes:
I saw this earlier today. It is a very good add.
Hands down the best (viral) marketing campaign in recent history, nay, I dare say, ever.
Considering how 99.9% of commercials in TV and on the radio are mind-numbingly boring, unimaginative and even insulting to the consumer in their sheer stupidity, the Old Spice campaign is outstanding and the twitter videos are just another notch in the bedpost of awesomeness.
Reportedly there have been over 50 million views today.
That's close to Super Bowl levels, if I'm informed correctly.
Now wait for some copycats who don't "get it" to jump on the bandwagon and fail miserably.
I suppose that the fine folks that thought this was viral, might have to re-evaluate the "viralness" of it.
Thoimas Notinger on At a Glance at 21:26
Frank Paolino on Trolling LinkedIn at 19:55
John Lindsay on Trolling LinkedIn at 13:42
Sascha Langfus on Lumia 1520 mit Windows Phone 8.1 Preview at 08:54
Philipp Münzel on iCloud on Windows Phone at 03:18
Volker Weber on Lumia 1520 mit Windows Phone 8.1 Preview at 23:21
Harald Reisinger on Lumia 1520 mit Windows Phone 8.1 Preview at 22:54
Sascha Siekmann on Trolling LinkedIn at 20:12
Juergen Eichholz on Trolling LinkedIn at 17:49
Bruce Elgort on Trolling LinkedIn at 17:27
Bill Buchan on Trolling LinkedIn at 17:12
Mike McPoyle on Trolling LinkedIn at 16:55
Volker Weber on Trolling LinkedIn at 16:21
Daniel Haferkorn on Trolling LinkedIn at 13:58
Oliver Regelmann on iCloud on Windows Phone at 13:43
Harald Gaerttner on Belkin QODE Ultimate Keyboard Case for iPad Air at 13:22
Hubert Stettner on Lumia 1520 mit Windows Phone 8.1 Preview at 11:50
Volker Weber on iCloud on Windows Phone at 11:44
Hubert Stettner on iCloud on Windows Phone at 11:42
Markus Dierker on iCloud on Windows Phone at 11:30
Karl Heindel on iCloud on Windows Phone at 10:14
Karl Heindel on Lumia 1520 mit Windows Phone 8.1 Preview at 09:14
Ryan Partlow on Lumia 1520 mit Windows Phone 8.1 Preview at 21:41
Karl Heindel on Lumia 1520 mit Windows Phone 8.1 Preview at 21:23
Stephen Bailey on Sonos and Google - did you get the significance? at 11:08