Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that it will hold its BlackBerry 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform - BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.
This will, of course, be the make-or-break time for RIM. I carry a Bold 9930 for work and an Antdroid (Razr MAXX) for personal. The improvements (or lack thereof) with BlackBerry 10 will determine whether I upgrade to a new BB in Q1 ...or drop it for good and combine work/personal on one device, or carry a separate (non-BB) device for work.
I suspect for many others, this will likewise be the time when they either continue with/ come back to RIM ...or give up on the platform. I hope it's the former.
The fact that RIM is holding this in January, after Christmas, means that either they don't get that they are now playing in a consumer-driven market, or they are unable to adapt to it.
All those folks with the new iPhone 5s and Galaxy S IIIs will just look at this and go, "huh". IF they even look at it.
The RIM implosion has been the slowest IT self-destruction I've seen. Very few (if any other) tech companies have had so long to "get it right" and failed with such "epic-ness" as RIM.
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