Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that it will hold its BlackBerry 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform - BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.
This will, of course, be the make-or-break time for RIM. I carry a Bold 9930 for work and an Antdroid (Razr MAXX) for personal. The improvements (or lack thereof) with BlackBerry 10 will determine whether I upgrade to a new BB in Q1 ...or drop it for good and combine work/personal on one device, or carry a separate (non-BB) device for work.
I suspect for many others, this will likewise be the time when they either continue with/ come back to RIM ...or give up on the platform. I hope it's the former.
The fact that RIM is holding this in January, after Christmas, means that either they don't get that they are now playing in a consumer-driven market, or they are unable to adapt to it.
All those folks with the new iPhone 5s and Galaxy S IIIs will just look at this and go, "huh". IF they even look at it.
The RIM implosion has been the slowest IT self-destruction I've seen. Very few (if any other) tech companies have had so long to "get it right" and failed with such "epic-ness" as RIM.
Denis Alt on The big rotation at 12:36
Thomas Merchel on The big rotation at 12:14
Stuart McIntyre on The big rotation at 10:11
Stephan Perthes on The big rotation at 09:56
Stephan Perthes on The big rotation at 09:54
paul mooney on The big rotation at 09:01
Ingo Seifert on The big rotation at 08:53
Daniel Tietze on The big rotation at 08:33
John Keys on Six to four at 22:36
Volker Weber on Six to four at 18:12
Max Nierbauer on Six to four at 18:10
Volker Weber on Six to four at 16:14
Hubert Stettner on Six to four at 16:13
Volker Weber on Six to four at 15:56
Jochen Kattoll on Six to four at 15:53
Ingo Seifert on Six to four at 15:16
Tobias Beuscher on Geschenke at 19:55
Andreas Muth on My perfect picture frame at 16:09
Scott Hanson on John Chen's open letter to BlackBerry Enterprise Customers at 22:35
Peter Daum on John Chen's open letter to BlackBerry Enterprise Customers at 22:14
Volker Weber on Things that worked for me in 2013 at 22:12
Bodo Menke on Things that worked for me in 2013 at 22:10
Hubert Stettner on Things that worked for me in 2013 at 21:45
Volker Weber on Things that worked for me in 2013 at 21:22
Richard Kaufmann on Things that worked for me in 2013 at 21:19