How to miss the next Apple keynote
by Volker Weber
Invitations went out for the next Apple keynote which is scheduled for March 21 in Cupertino at 10:00 a.m. Lots of news outlets and blogs announced their live blogging. And they did so without much thinking.
10:00 a.m. in Cupertino is 19:00 in Germany and 18:00 in the UK, right? Today it is. But not on March 21. Why is that? The US advances their clocks to DST this Sunday, and we wait another two weeks for this change.
On March 21, 10:00 a.m. Cupertino is 17:00 London and 18:00 Berlin. Apple will be live-streaming the event on Apple TV and other devices.
Comments
Working in the US it is always painful during those few weeks, Spring and Fall, especially since I am working for an European employer and my mornings are usually filled with calls and I can get work done after lunch... so yes, not many people are aware of it. If only some would rely on their respective calendars and not try to calculate the times themselves. Every time this happens I have a 30% miss rate for calls/ online meetings.
Letting the Apple website look after to enter the event into one's calender gives you the correct time. Sometimes indeed makes technology life simple...
