What does blogging imply for corporate communications?
by Ragnar Schierholz
A recent survey finds that people trust their primary physician most, second are academics. So far nothing new. But third come peers, people like me and you. And according to the survey, their communication medium are blogs. The survey also briefly goes into the question of what this means to marketing and corporate communications.
Comments
People trust bloggers more than family and friends? Wow, that's interesting. Need to read that survey. Thanx for sharing!
Ahem, do not misinterpret. Third in the trust rank are "peers", i.e. a truster trusts people whom she/he considers to be alike. That most likely includes family and friends, but in the broad scope there are far more people who are alike and their communication medium are blogs. For example, concerning several questions I probably would consider you a peer, as much as I would certain friends. And the medium we all can communicate with are blogs like this one.
"Ceci n'est pas un blog"
:-)
In Blog We Trust
.::AleX::.
i wish i had a wife like that
I find it surprising that Americans trust primary physician most.
As said before, the primary physician has topped the list previously in other surveys. Knowing that the Americans have a general distrust in government (compared to Europeans) and companies might not be the ideal trustee either, the primary physician is a logical consequence. You have to trust him anyway, or can you really judge properly how well his diagnose or treatment is?
Post a comment
Recent comments
Martin Hipfinger
on I have seen faster at 07:06
Thomas Gumz
on How to save half a gig of disk space in a couple of seconds at 03:11
Sebastian Herp
on Amazing photos - all taken with a mobile phone at 01:02
Armin Roth
on From my inbox at 01:01
Volker Weber
on How to save half a gig of disk space in a couple of seconds at 00:18
Mark Elgar
on How to save half a gig of disk space in a couple of seconds at 00:04
Volker Weber
on How to save half a gig of disk space in a couple of seconds at 23:52
Ed Brill
on How to save half a gig of disk space in a couple of seconds at 23:39
Volker Weber
on Google Gears beta for Safari at 22:36
Ben Poole
on Google Gears beta for Safari at 22:20
Alexander Kluge
on How to save half a gig of disk space in a couple of seconds at 21:44
Volker Weber
on How to save half a gig of disk space in a couple of seconds at 21:24
Martin Christian Kautz
on How to save half a gig of disk space in a couple of seconds at 21:20
Claurice Jackson
on How to save half a gig of disk space in a couple of seconds at 20:41
Andy Brunner
on How to save half a gig of disk space in a couple of seconds at 19:56
Norlailawati Zain
on What's the Notes market share really like? at 19:26
Richard Kaufmann
on Department of Homeland Security launches Electronic System for Travel Authorization at 18:35
Lennard Timm
on Password not appropriate at 14:37
Adalbert Duda
on Password not appropriate at 14:03
Roger Schwarz
on Synchronizing iPhone with ... Lotus Notes at 13:57
Ben Rose
on Put a Porsche in your driveway at 13:31
Ben Rose
on Put a Porsche in your driveway at 13:22
Ben Rose
on Zones at 13:10
Nick Daisley
on Put a Porsche in your driveway at 13:03
Ben Rose
on Put a Porsche in your driveway at 12:50
Click here to subscribe
