What does blogging imply for corporate communications?

by Ragnar Schierholz

A recent survey finds that people trust their primary physician most, second are academics. So far nothing new. But third come peers, people like me and you. And according to the survey, their communication medium are blogs. The survey also briefly goes into the question of what this means to marketing and corporate communications.


People trust bloggers more than family and friends? Wow, that's interesting. Need to read that survey. Thanx for sharing!

Moritz Petersen, 2005-09-29

Ahem, do not misinterpret. Third in the trust rank are "peers", i.e. a truster trusts people whom she/he considers to be alike. That most likely includes family and friends, but in the broad scope there are far more people who are alike and their communication medium are blogs. For example, concerning several questions I probably would consider you a peer, as much as I would certain friends. And the medium we all can communicate with are blogs like this one.

Ragnar Schierholz, 2005-09-29

"Ceci n'est pas un blog"


Pieterjan Lansbergen, 2005-09-29

In Blog We Trust


Alex Hernandez, 2005-09-29

i wish i had a wife like that

joe djamasi, 2005-09-30

I find it surprising that Americans trust primary physician most.

Dwight Wilbanks, 2005-10-03

As said before, the primary physician has topped the list previously in other surveys. Knowing that the Americans have a general distrust in government (compared to Europeans) and companies might not be the ideal trustee either, the primary physician is a logical consequence. You have to trust him anyway, or can you really judge properly how well his diagnose or treatment is?

Ragnar Schierholz, 2005-10-03

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