Branding is the hardest part
by Volker Weber
This name sounds like a not so good idea for a financial paper.
[Thanks, Jörg]
Comments
"Ass" seems to sound credible within the financial community... assfinanz.de
"ass" as in "assurance"...
"look at the urance and see how they make an ass out ofthemselves" ;-)
We had an ASS server where I work. I forget what it stood for - Access Secure Server, or something like that. The name was changed soon after the penetration test :)
Here's another one.
I just came accross a company named "g.on experience".
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