Branding is the hardest part

by Volker Weber

This name sounds like a not so good idea for a financial paper.

[Thanks, Jörg]

2005-10-06 :: email :: twitter :: facebook :: google+

Comments

"Ass" seems to sound credible within the financial community... assfinanz.de

Martin Switaiski, 2005-10-06 19:29

"ass" as in "assurance"...
"look at the urance and see how they make an ass out ofthemselves" ;-)

Karsten W. Rohrbach, 2005-10-07 00:29

We had an ASS server where I work. I forget what it stood for - Access Secure Server, or something like that. The name was changed soon after the penetration test :)

Þór Víkingur Ægisson, 2005-10-07 14:56

Here's another one.

Joerg Richter, 2005-10-07 15:43

I just came accross a company named "g.on experience".

Michael Keukert, 2005-10-07 20:37

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vowe.net is a personal website published by Volker Weber a.k.a. vowe. I am an author, consultant and systems architect based in Darmstadt, Germany.

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