Branding is the hardest part

by Volker Weber

This name sounds like a not so good idea for a financial paper.

[Thanks, Jörg]


"Ass" seems to sound credible within the financial community...

Martin Switaiski, 2005-10-06

"ass" as in "assurance"...
"look at the urance and see how they make an ass out ofthemselves" ;-)

Karsten W. Rohrbach, 2005-10-07

We had an ASS server where I work. I forget what it stood for - Access Secure Server, or something like that. The name was changed soon after the penetration test :)

řór Víkingur ∆gisson, 2005-10-07

Here's another one.

Joerg Richter, 2005-10-07

I just came accross a company named "g.on experience".

Michael Keukert, 2005-10-07

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


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