If you can see the enemy, the enemy can see you
by Volker Weber
I had an interesting conversation this week, a part of which I can publish:
"How long does it take one of your partners to send you [insert competitor here]'s latest pricing or brochure from their marketing program?"
An hour, at most!
"Do you suppose that's only happening one way?"
[Shocked silence]
So yes, if you let the cat out of the bag, it is out of the bag.
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