If you can see the enemy, the enemy can see you

by Volker Weber

I had an interesting conversation this week, a part of which I can publish:

"How long does it take one of your partners to send you [insert competitor here]'s latest pricing or brochure from their marketing program?"

An hour, at most!

"Do you suppose that's only happening one way?"

[Shocked silence]

So yes, if you let the cat out of the bag, it is out of the bag.


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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


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