The Element of E-Mail Style


Do your e-mails get results? If not, follow these rules for writing compelling communications.

When someone receives an e-mail from you they don't just jump, they ask for a specific altitude. You've never had to send a message twice or pester someone by phone because they haven't responded to you electronically.

This column is not for you.

The compendium of advice that follows is for people whose e-mails sometimes don't get the attention they deserve.

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


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