Inside the Apple iPod Design Triumph

by Volker Weber

Steve Jobs is recognizably the top cheerleader for Apple's products. And the inventor of such hyperbole as "insanely great" has not abandoned that characteristic for the company's iPod MP3 player.

"With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go," the Apple CEO said when he introduced the product in October 2001. "With iPod, listening to music will never be the same again."

Although no one could accuse Apple, let alone Jobs, of being shy about product promotion, it's a different story when it comes to its engineering and building processes. The company has always been tighter lipped than the Pentagon when it comes to releasing design chain details.

But that hasn't prevented some companies from satisfying their curiosity about what's inside the advanced MP3 player. Some serious reverse engineering and discussion within the electronics industry unearthed unusual details of Apple's development process.

More >


Old archive pages

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


Paypal vowe