The bully is back

by Volker Weber

At a bleak time when other vendors are pulling in, laying off, and riding out the recession, Microsoft is partying like it's 1999. But not everybody is invited. If you're a Windows ISV (independent software vendor), you should make sure Microsoft hasn't written you out of the picture. If you're a Windows or Microsoft enterprise software competitor, it's time to shelve the strategy you've been using for the past two years to market against a humbled, rudderless Microsoft; that company no longer exists. If you're a current or potential Microsoft enterprise customer, you'd better brace for the hard sell in 2003 and a big spike in licensing costs.

By piecing together what Microsoft tells each of its constituencies, we can make some predictions about where Windows and the Windows server stack are going and how changes will affect customers and competitors.

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


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