Microsoft pulls "Switch" page

by Volker Weber

You can still find the page in the Google cache. Screenshot here. It turns out the person who "switched" is a model you can find in a stock photo database.

Microsoft knows they're not going to convince hardcore Apple users to switch. This copy of Apple's switch campaign, is for MS users who might be tempted to switch. If a user is considering switching to Apple, then sees that some other people are switching from Apple to MS, the user might very well decide to stay right where he is.

I read this as an indication that Apple's switch campaign works.

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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