Microsoft Make-Up
by Volker Weber
There’s a lot of ass-covering going on. The idea that Microsoft published a made-up story about a Mac user who switched to a PC is, to say the least, embarrassing. False testimonials? Total amateur hour. As Dave Winer wrote yesterday: “You’d think Microsoft could at least find one real person to say they made the switch from Mac to Windows and were happy about it.”
There are lots of embarrassing aspects to the story. The stock photo. The blatant falsehoods (such as the insinuations that neither Office nor Internet Explorer are available for the Mac). The marketing-speak that permeates the entire article. That it reeks of a juvenile response to Apple’s Switch ads. But the most damaging issue is the idea that the entire article was simply made up, that it’s a fabricated testimonial which Microsoft tried to pass off as the true story of an actual person.
Bad marketing is one thing. Bald-faced lying is another.
Read the whole story! Excellent research. >
