Excellent quote about data quality

by Volker Weber

I almost lost this quote because I forgot to blog it. So here goes:

"We have a suspicious amount of 98-year-old Albanian millionaire grandmothers with Hotmail addresses who own 200-plus computers and head up a tech firm who are interested in reading our newspaper," Anterro said. "We can extrapolate some information when they sign on, throwing up ads that suit whatever they are reading that day, but everyone knows these databases are polluted with lies."

Source: Wired News, 17.03.2003


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