Spaß mit Betreffzeilen
by Volker Weber
Ich lese Betreff-Zeilen in E-Mails immer recht aufmerksam, und dann bleibt man manchmal an solchen Perlen hängen:
Dabei steigert IBM gar nicht das Disaster, oder zumindestens wollen sie das nicht so laut sagen. Die vollständige Überschrift lautet viel mehr:
IBM Presseinformation SG/325/2003: IBM steigert Leistung und Disaster Recovery Fähigkeiten von "Shark"
Wäre mein Fenster etwas breiter gewesen, dann hätte ich auch den Rest gelesen. :-) Wer den Rest der Mail lesen mag, klicke unten auf "More". Das ist ein recht interessantes Beispiel dafür, wie eine deutsche Presseagentur die Meldung nicht übersetzt, sondern die Kernaussagen wieder herausarbeitet, die (hoffentlich) ursprünglich einmal vom Produktmanager kamen, bevor sie dann von den PR-Leuten nach Schema F zu einer Pressemitteilung "aufgehübscht"wurden. Die Aufgabe eines Journalisten ist dann, das alles wieder zu entfernen und die Kernaussagen in einem vernünftigen Kontext zu paraphrasieren.
Kernaussagen:
- IBM baut den Enterprise Storage Server (ESS), auch bekannt als "Shark",
mit neuen Disaster Recovery Fähigkeiten aus. Die IBM Peer-to-Peer Remote
Copy Software, eine Lösung für Disaster Recovery, Datenmigration und Backup
für den ESS wird ab dem 21. November auch Fibre Channel Verbindungen
unterstützen.
- Im Vergleich zur bisher eingesetzten ESCON Technologie kann mit Fibre
Channel ein acht mal höherer Datendurchsatz, bei gleichzeitiger Reduzierung
der benötigten Kanäle auf ein Viertel, erzielt werden. Dies kann die
Telekommunikationskosten, die bei Disaster Recovery Lösungen für die
Verbindung zwischen zwei Lokationen entstehen, verringern.
- Die Fibre Channel Technologie erleichtert den Aufbau von
Datenspiegelungs-Lösungen über große Entfernungen. So demonstriert heute der
IBM Business Partner CNT eine Disaster Recovery Lösung, bei der die Daten
über eine Distanz von mehr als 1.200 US-Meilen von New Jersey nach
Minnesota gespiegelt werden.
- Eine weitere Neuheit auf dem ESS ist die Unterstützung der offenen
Schnittstelle SMI-S für das Management der ESS Copy Services. SMI-S wurde
von der unabhängigen Storage Networking Industry Association (SNIA), einem
Dachverband von führenden Herstellern für Speicherprodukte, entwickelt.
- IBM bietet für den ESS außerdem den Turbo II Prozessor als Option an. Im
Vergleich zu einem Basismodell des ESS 800 kann damit die Leistung um bis zu
30 Prozent erhöht werden.
Weitere Informationen finden Sie in den beiden Pressemitteilungen anbei. Für
Ihre Fragen erreichen Sie mich unter Telefon 089-xxxxxx-xx oder per E-Mail.
Mit freundlichen Grüßen
xxxxxxxx xxxxxx
IBM Presseinformation SG/325/2003:
IBM Boosts Performance and Disaster Recovery Capabilities with Shark
Enhancements
Eight Times Faster Throughput and 4-to-1 Channel Reduction Yield Fast,
Cost-Effective Solution
October 21, 2003 -- Armonk, NY -- IBM boosted its disaster recovery options
for customers with enhancements to its IBM TotalStorage Enterprise Storage
Server (ESS), also known as Shark, that will allow for fast data transfer
that is up to eight times faster and reduces channels by a factor of four
over current ESCON technology.
The company also introduced a standards-based Copy Services application
interface to further continue IBM's leadership in implementing open
standards for storage management, and a new Turbo II processor that is
designed to speed ESS transactions by up to 30 percent over an ESS base
Model 800.
Powerful, Cost-Effective Disaster Recovery
The key feature allowing the performance benefits and channel reduction is
the introduction of Fibre Channel support for IBM's Peer-to-Peer Remote Copy
(PPRC) software, a disaster recovery, data migration, and remote backup
solution for ESS. Fibre channel replaces current ESCON channels, resulting
in fewer total channels and increased cost-effectiveness.
"Much like Internet access, a large portion of the cost associated with
disaster recovery solutions is tied to telecommunications costs," said Cindy
Grossman, director of disk marketing, IBM Storage. "By eliminating many of
the channels previously required to perform automated backup, the Shark
improvements announced today can reduce those costs by up to 50 percent."
Improved disaster recovery manageability will also allow changes to be
tracked to data on the backup volumes while the primary storage is
unavailable. These fail-safes help to greatly reduce the time needed to
re-synchronize PPRC volumes after switching from the primary to the remote
site.
An event being held today in New Jersey will demonstrate long distance data
mirroring based on the new enhancements to illustrate benefits for enhanced
disaster recovery, improved performance, lower cost, and open standards
driven manageability. The event is hosted by IBM Premier Business Partner
Computer Network Technology (CNT) and will demonstrate PPRC mirroring over
an IP network between CNT's new IBM TotalStorage Solution Center (TSSC) in
southern New Jersey and CNT's remote demonstration site in Minnesota, a
distance spanning 1200 miles. While this demonstration will present an
implementation spanning a vast distance, similar implementations of PPRC
over Fibre Channel solution are expected to expand even further to a global
reach.
These latest enhancements further IBM's mission for ESS, to provide an
enterprise-class storage offering that includes robust copy services that
can be implemented across a wide variety of heterogeneous open systems and
mainframe servers for disaster recovery.
Standards-Based Interface for Copy Services
Also, IBM has made significant enhancements to the ESS API, adding Copy
Services management based on Storage Management Initiative Specification
(SMIS) and continuing its leadership in implementing open standards for
storage management. SMI-S is an industry standard interface developed by
the Storage Networking Industry Association (SNIA), an independent industry
body. The use of the standard interface helps customers and management
software vendors to develop applications to a single standard, eliminating
the requirement for developing unique, proprietary interfaces for each
vendor.
Faster Performance with Turbo II Processor and new Configuration Option
IBM's new Turbo II processor option for ESS offers up to 30 percent
performance improvement over an ESS base Model 800 for high-capacity
customers. IBM also has a new configuration option called Arrays Across
Loops which can greatly improve performance for sequential applications,
offering improved performance of up to 1.8x times on a single array.
The new ESS enhancements will be made generally available through IBM and
its business partners on November 21, 2003.
About IBM
IBM is the world's largest information technology company, with 80 years of
leadership in helping businesses innovate. Drawing on resources from across
IBM and key Business Partners, IBM offers a wide range of services,
solutions and technologies that enable customers, large and small, to take
full advantage of the new era of e-business. For more information about IBM,
visit http://www.ibm.com.
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CNT EXTENDS NEW IBM DATA MIRRORING SOLUTION OVER 1200 MILES
Grand Opening of CNT's New Jersey-based IBM TotalStorage Solution Center
Includes Demonstration of PPRC over Fibre Channel for Disaster Recovery
MINNEAPOLIS, MN and LUMBERTON, NJ, October 21, 2003 - CNT® (NASDAQ: CMNT), a
global expert in storage networking solutions, today announced that they are
the first provider to remotely extend a new IBM enterprise disk mirroring
solution for storage networks. Today's event demonstrated the benefits of
long distance capabilities for disaster recovery and business continuity
solutions, as data was copied over a distance of 1,200 miles between sites
in Minnesota and New Jersey
The solution uses CNT's UltraNet Edge Storage Router, which reliably extends
IBM's Peer-to-Peer Remote Copy (PPRC), for Fibre Channel, a controller-based
disk mirroring application for IBM TotalStorage Enterprise Storage Server
(ESS) Model 800.
The event will demonstrate PPRC mirroring between CNT's new IBM TotalStorage
Solution Center (TSSC) in southern New Jersey and their remote demonstration
site in Minnesota over an IP Network. Each location of the demo includes an
IBM ESS Model 800 and a CNT FC/9000 Fibre Channel Director with an
integrated UltraNet Edge Storage Router WAN module, which is currently
included with every new FC/9000 purchase.
"We're proud of our long history of delivering IBM storage solutions to our
customers, especially when we are providing unique value through our
UltraNet technology for remote storage," said Ed Walsh, vice president of
alliances, marketing, and strategy at CNT. "Our unmatched expertise in IBM
disk mirroring solutions allows us to be first to market for extending
PPRC-FC over longer distances, thus giving customers key remote storage
options."
This event is also the grand opening for CNT's new TotalStorage Solution
Center in Lumberton, NJ. One of more than 150 centers around the world,
CNT's facility is able to demonstrate customer business value through a
variety of IBM and multi-vendor storage solutions, both local and remote,
including disk mirroring, remote tape, enterprise backup, FC/FICON SANs,
storage virtualization, storage resource management, and server
consolidation. At this facility, CNT can provide customer demonstrations,
proof-of-concept projects, and staging and integration work. CNT also has
the ability to demonstrate these capabilities on a global scale at their
European Executive Briefing Center in the UK.
"Long distance mirroring capabilities are critical to help customers achieve
comprehensive disaster recovery and business continuance solutions," said
Tom Simonson, vice president of worldwide storage of disk marketing, IBM
Storage. "We're excited about this new solution which represents a
high-performance offering for our enterprise customers."
In addition to PPRC for Fibre Channel, CNT's UltraNet products provide
remote capabilities for all IBM's enterprise and midrange disk and tape
solutions.
About IBM's PPRC Solution
IBM's Peer-to-Peer Remote Copy (PPRC) is a hardware-based disaster recovery
and workload migration solution designed for those companies that need their
backup disk array to always be current with the primary disk. PPRC works
within and between the ESS arrays and is controller-based. In addition to
the existing ESCON connectivity for PPRC, IBM now offers Fibre Channel
connections between the ESS arrays for improved throughput, performance, and
cost effectiveness.
About CNT
CNT is one of the world's largest providers of comprehensive storage
networking solutions, products, and services, and an IBM Premier Business
Partner. For 20 years, businesses around the world have depended on us to
deliver business continuity solutions that drive business efficiencies,
lowering costs and reducing IT risks across the enterprise. CNT applies its
expertise in storage architecture to help companies build end-to-end
solutions that include analysis, planning and design, multi-vendor
integration, connectivity, implementation and ongoing remote management of
the SAN or storage infrastructure. For more information, visit CNT's web
site at http://www.cnt.com> or call 763-268-6000.
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