Apple Store boss: 'crisis under control'

by Volker Weber

Apple has admitted that its European Apple Store has experienced 'teething problems' this year following the implementation of a new logistics system. It admits that at one time 39 per cent of its online customers experienced delivery delays, it said.

Crisis under control? A fire under control is still burning full blast. It just does not burn down the rest of the neighborhood.

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My personal favorite is this part of the story:
As part of the solution, Apple has been working with its partners to increase warehouse capacity. It's also added personnel to answer customer calls.

Clearly they would need more warehouse space to store all the products that weren't delivered. As for the added personal I'd say that a better solution would have been to train them a bit more than to just answer the phone :-)

Stefan Rubner, 2003-12-01

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