Advice: Selling to Big Companies

by Cem Basman

Snapped up in a business blog:

Don't waste their time
Don't try to be their friend
Don't expect them to tell you about their business
Don't give them a product dump
Don't use any self-serving verbiage
Don't expect them to intuit the value of your offering

Well. Yes. True. Somehow. Are there any rules? Or cookbooks to success? Not really. Both sides want to make a deal or not. If they want it with you, they make it with you. If not, no advice will help you. Big deals are always a matter politics. And price. Seldom quality. Yes. Indeed. That's true. That's an advice from an old-timer like me. Would you like a beer?

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