Claim new territory! Or follow the crowd!
by Cem Basman
This is an excellent viral marketing campaign from Nike and a good Google maps mashup: Plot your running routes through London and share them with others. I like the realization of an old idea very much: Socializing by running together. [Thx for the link, Philipp]
PS: This reminds me of my own weight reductionphysical training program. Uh, what program?
Comments
When you're state side again, check out this mapping site for runners. I find it priceless for measuring trails for distances.
I am looking for something similiar for mountain biking. Does anyone know if there is a site for that?
Interesting example of how standard IT services can be used/embedded in business processes of non-IT companies. "IT doesn't matter"? It sure does when done right, Mr. Carr.
