Show. Don't tell.

by Cem Basman

Now, this is pretty cool. How a 17-year old girl, Melody, caused a rise in Logitech’s sales on Amazon.com by simply showing (and explaining) her webcam’s features to the world out there. An amazing example for viral marketing:

Track her story in ClickZ, The Guardian, C|Net and others. Sure Melody has a blog too.

Comments

See Vowe...I knew this would be on your blog in the end ;-)

Ben Rose, 2006-04-06

Yes, you caught the virus early. But Cem does not know that you sent it to me.

Volker Weber, 2006-04-06

Nice cam features. I gave my 1-Euro-Hello-Kitty-Webcam to my sister, now I can buy that one ...

Lukas Rosenstock, 2006-04-06

Now serious, Lukas. What do you need that stuff for?

Martin Hiegl, 2006-04-06

Who said I needed it?

Lukas Rosenstock, 2006-04-06

@Lukas

Chaz says (21:17):
I need to get one of those cool webcams she has
Ben says (21:18):
i so don't need one
Ben says (21:18):
but i want one, lol
Chaz says (21:21):
Totally
Chaz says (21:21):
I have no use for one
Chaz says (21:21):
But I want one

Ben Rose, 2006-04-06

That rocks!

I have no need for this, but want it.

Andrew Pollack, 2006-04-07

Help! ;o)

Martin Hiegl, 2006-04-07

Old vowe.net archive pages

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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