Again & Again

by Volker Weber

[via TUAW]


Yes, it's nicely done, but these days - and mainly because I am a mistrusting bastard - this just screams "VIRAL MARKETING!", which makes the video less special and appealing (to me).

The song somewhat fits the style of recent Apple commercials (Feist, Yael Naim) and according to his website, the creator has experience in doing commercials and viral marketing campaigns. Just saying.

Still, it's a nice and fun video, though.

Marc Beckersjuergen, 2008-05-11

By the way, if you are as curious as I was.

The group playing the song is: The Bird and the Bee, song is "Again and Again" from their album "The Bird and the Bee". Some of you might also now the tune from "Grey's Anatomy".

==> Now, I am not an Apple geek
==> Yes, I did buy the entire album a few glimpses after
==> Yes, it is worth the money, great artists!

Matthias Lorz, 2008-05-11

Yep it's viral. But is it bad just because of that?

Pretty interesting video about creating viral videos can be found here. But by typing this I myself promote the virality of a video. Oh my.

Sascha Reissner, 2008-05-13

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