Gartner Says Business Potential of Social Networking Web Sites Remains Largely Untapped
by Volker Weber
Desire for Entertainment Rather Than Practical Objectives Drives Success of Social Networks
Sydney, Australia, July 10, 2008 —
Most users of social networking Web sites are motivated mainly by personal needs and a desire for entertainment, rather than business and practical objectives, according to a recent survey by Gartner, Inc. Gartner said that although the potential of such sites for business remains largely untapped, they will become increasingly important to the competiveness of large enterprises in the future.
