A creative lie

by Volker Weber

In about two weeks, Redmond has managed to turn a marketing idea into something that may just shock you. Microsoft blogger Ina Fried is reporting that Microsoft managed to trick XP users in San Francisco into loving Vista simply by telling them a small fib. The company told these users that they were using a new version of Windows, codenamed "Mojave." When asked about their experience with using Mojave, over 90 percent said they were impressed with what they saw. Then Microsoft told them they had been using Vista all along.

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Comments

These would be the same people as sign petitions against di-hydrogen monoxide.

Microsoft - Exploiting ignorance to win mindshare.

A new low.

Chris Linfoot, 2008-07-25

It would be interesting to do the same for some users with a good Linux distro, with Compiz set up... it makes the Vista eye-candy look a bit crap.

I bet if you told people it was a version of Windows, they would love it.

Keith Milner, 2008-07-25

Talk about prejudice...

Daniel Haferkorn, 2008-07-25

The trouble with Vista comes when you really get into using it, and trying to use software with it, not on some simple demo.

I actually think the Vista UI is pretty slick, but the incompatibilities are the reason I won't use it.

So once again they'll get some people into using it and then they'll get the "real story" when it starts to tell them what they can and cannot do, and won't work with some of their apps.

Kevin Mort, 2008-07-25

So... We're relying on people who don't know the difference between Vista and Mojave to make our Operating System decisions...

Right.... Oh by the way, I have a bridge for sale if anyone is interested...

Jonathon Pop, 2008-07-25

Would this by any chance be the Brooklyn Bridge? I have been looking to buy that for a long time.

Volker Weber, 2008-07-25

Volker, i'm not selling...sorry ;)

Thomas Gumz, 2008-07-25

@Vowe@Thomas - You can't buy it because I already bought it last week. The best part - I get to keep the tolls!

Bob Balaban, 2008-07-25

when was the last time MS did sell something without a blatant lie?

Armin Roth, 2008-07-26

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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