Business Twitter

by Volker Weber

yammersignup

Yammer has a simple and elegant idea. Provide a Twitter clone, where you can only see people from your own company. I wonder how well that works for two reasons:

  1. You are telling Yammer what's going on at your company. Generally not a smart idea if you look at your contract.
  2. They are matching @yourcompany.com. I wonder how well that works with subdomains.
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Comments

They are matching @yourcompany.com. I wonder how well that works with subdomains

That might even work, but how about different brands. I don't see how this could work without a primary key.

Dirk Rose, 2008-09-09

As IBMer you don't need it - there's BlueTwit. ;-)

Martin Hiegl, 2008-09-09

@Martin - BlueTwit? You jest? At least I do hope that's made up.

The problem with abbreviating twitter to twit, for English English speakers anyway, is that twit already carries a connotation with which most people would not wish to be associated.

Twit is an abbreviation of nitwit which, in turn, is a word used to describe a person of low intelligence. Nit signifies something very small, and wit should require no further explanation.

That would make a bluetwit a melancholy fool?

Chris Linfoot, 2008-09-09

Well, yammer means in German "to moan, lament" - and there seems to be a simple meaning in jiddish, see Urban Dictionary for yammer .

So they want you to moan and lament all the time about your work?

Gregory Engels, 2008-09-09

No, that's crap. ESME is what you want (shown live today for the first time at SAP TechEd DemoJam): http://www.gadgetguy.de/2008/08/04/esme-the-enterprise-social-media-experiment/

Frank Koehntopp, 2008-09-09

"But he had heard that employees spend 70% of their online time with gossip about their bosses. So it's nice that Yammers makes that more efficient."

(This is not an actual quote, just a quick G->E translation from a quick E->G translation from this report.)

Hanno Zulla, 2008-09-09

I'm serious, Chris. The abbreviation was for sure the idea of an US colleague. However I will not comment your "translation" ... ;-)

Martin Hiegl, 2008-09-11

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