..."> ..." /> vowe dot net :: Microsoft's "I'm a PC" Ads - made on a Mac

Microsoft's "I'm a PC" Ads - made on a Mac

by Volker Weber

LuisDS looked at the metadata on the video for Microsoft's new "I'm a PC" commercial and learned that it was made on Mac using Adobe Creative Suite 3. Link

Shocking.

More >

Comments

Proves that all this windows/mac blurb is pure noise. Use both if you need both. Take a Mac if you like/need it, or take a Windows if you like/need it. But don't molest the others. This world sees too many missionaries and they usually break rather than repair.

Frank L. Quednau, 2008-09-21

Proves that all this windows/mac blurb is pure noise. Use both if you need both. Take a Mac if you like/need it, or take a Windows if you like/need it. But don't molest the others.

True. From a user point of view.

But for the players of this game, there is a market for personal computers around the world which is huge. And highly competitive.
Eating into a competitor's share only a few percent means millions and millions of dollars in increased turnover. That's what these advertisement campaigns are all about.

What Microsoft is doing is just fighting back trying to keep market share and profit levels.

But, apparently, they are not being particularly creative, nor successful, in this attempt.

Pieterjan Lansbergen, 2008-09-21

Frankly, I was a bit shocked at how defensive this advertising campaign appears (not that I had even come across it, until I saw this post). To use the 'other guy's' emblematic format in that way... crikey.

With access to people in NASA/ Antarctic Surveys/ rural African schools, they could have done something so much stronger in a 30 or 60 second advert - perhaps they should hire me to do it!

Microsoft (perhaps they've forgotten?) remain THE major player in supplying operating systems and applications to the entire planet's desktop/ laptop computer market - these adverts just lack confidence in an astonishing way.

Nick Daisley, 2008-09-21

Microsoft's problem is the capacity to pay too much money for too little innovation. It stalls the enterprise.

Philipp Sury, 2008-09-22

Microsoft´s strenght lies in copying things and destroying the original.

Armin Roth, 2008-09-23

Microsoft has found something to do with all its spare cash today, anyway....

Nick Daisley, 2008-09-23

Recent comments

Thomas Gamradt on From my inbox at 10:01
Jörg Heinrich on From my inbox at 09:50
Tobias Vogel on From my inbox at 09:45
Bodo Menke on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 20:23
Matthias Welling on From my inbox at 20:13
Simon Laule on From my inbox at 18:01
Bruce Elgort on From my inbox at 16:33
Volker Weber on From my inbox at 15:59
Marc Henkel on From my inbox at 15:57
Volker Weber on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 09:28
Ralph Angenendt on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 08:52
Volker Weber on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 07:51
Bodo Menke on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 07:30
Volker Weber on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 00:19
Bodo Menke on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 00:04
Ralph Angenendt on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 22:47
Hubert Stettner on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 20:18
Adrian Woizik on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 19:57
michael rother on Jabra Evolve 75 und Jabra Evolve2 65 :: Was ist besser? at 19:57
Timo Stamm on The best COVID-19 response in the world :: Indi Samarajiva at 17:53
Martin Maerz on The best COVID-19 response in the world :: Indi Samarajiva at 13:01
Christoph Rummel on Digitalisierung außerhalb des Büros at 11:37
Jan Siegel on Kognitive Dissonanz :: Dinge, die ich nicht verstehe at 10:42
Richard H Schwartz on The best COVID-19 response in the world :: Indi Samarajiva at 05:13
Hubert Stettner on The best COVID-19 response in the world :: Indi Samarajiva at 00:40

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 11:38

visitors.gif

Paypal vowe