IBM vs. Microsoft Product Marketing: A Visible Difference
by Volker Weber
Bill Pray and I had a briefing last week with a vendor who sells both IBM and Microsoft solutions, and he made a comment that crystallized a belief I've had for a long while: that Microsoft's aggressive product marketing (and IBM's minimal product marketing) make a difference in terms of readiness to buy.
Comments
How to get rid of all worldwide drug problems:
1. Legalize all drugs.
2. Leave marketing to IBM.
Do I smell cold dead fish *sniff* ?
I could of sworn I read a response to that article from Ed Brill. Or maybe I was looking at a copypasta blog.
As a member of both IBM Lotus and Microsoft BP programs, I can say that there are vast and fundamental differences to the approaches that these two organizations take to marketing and communications about their product and brand.
As a member of both IBM Lotus and Microsoft BP programs, too... where's the News?
Very accurate description of how the two vendors marketing/brand identity activity impacts sales.