IBM vs. Microsoft Product Marketing: A Visible Difference

by Volker Weber

Bill Pray and I had a briefing last week with a vendor who sells both IBM and Microsoft solutions, and he made a comment that crystallized a belief I've had for a long while: that Microsoft's aggressive product marketing (and IBM's minimal product marketing) make a difference in terms of readiness to buy.

More >

Comments

How to get rid of all worldwide drug problems:
1. Legalize all drugs.
2. Leave marketing to IBM.

Andreas Decker, 2009-04-19

Do I smell cold dead fish *sniff* ?

Ingo Seifert, 2009-04-19

I could of sworn I read a response to that article from Ed Brill. Or maybe I was looking at a copypasta blog.

Simon O'Doherty, 2009-04-20

As a member of both IBM Lotus and Microsoft BP programs, I can say that there are vast and fundamental differences to the approaches that these two organizations take to marketing and communications about their product and brand.

Eric mack, 2009-04-20

As a member of both IBM Lotus and Microsoft BP programs, too... where's the News?

Frank Dröge, 2009-04-20

Very accurate description of how the two vendors marketing/brand identity activity impacts sales.

Kevin Mort, 2009-04-22

Recent comments

Harald Gärttner on Microsoft Office app on Android and iOS at 15:09
Volker Weber on App-Store-Interna: Apple geht gegen Buchveröffentlichung vor at 14:55
Oliver Stör on App-Store-Interna: Apple geht gegen Buchveröffentlichung vor at 13:42
Volker Weber on Microsoft Office app on Android and iOS at 13:02
Harald Gärttner on Microsoft Office app on Android and iOS at 12:56
Volker Weber on Marshall Monitor II A.N.C. :: Erste Eindrücke at 08:07
Thomas Cloer on Marshall Monitor II A.N.C. :: Erste Eindrücke at 07:57
Matthias Lorz on The Neighbor’s Window :: Oscar Winning Short Film at 12:47
Volker Weber on The Neighbor’s Window :: Oscar Winning Short Film at 11:54
Fabio Peruzzi on The Neighbor’s Window :: Oscar Winning Short Film at 11:48
Fabio Peruzzi on The Neighbor’s Window :: Oscar Winning Short Film at 11:45
Horia Stanescu on The Neighbor’s Window :: Oscar Winning Short Film at 07:04
Martin Funk on The Neighbor’s Window :: Oscar Winning Short Film at 00:00
Sven Bühler on I am not ready for a foldable phone at 22:03
Andreas Imnitzer on The Neighbor’s Window :: Oscar Winning Short Film at 21:48
Roland Dressler on I am not ready for a foldable phone at 15:02
Daniel Seiler on I am not ready for a foldable phone at 13:51
Roland Dressler on I am not ready for a foldable phone at 12:55
Hubert Stettner on I am not ready for a foldable phone at 10:51
Matthias Welling on Tools and Weapons #nowreading at 09:05
Ingo Harpel on You may secretly be a Bing user at 20:01
Amy Blumenfield on Tools and Weapons #nowreading at 19:44
Horia Stanescu on You are famous on Botnet at 12:33
Volker Weber on You are famous on Botnet at 20:17
Dr. Kurt Glasner on You are famous on Botnet at 17:29

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 18:37

visitors.gif

Paypal vowe