IBM vs. Microsoft Product Marketing: A Visible Difference

by Volker Weber

Bill Pray and I had a briefing last week with a vendor who sells both IBM and Microsoft solutions, and he made a comment that crystallized a belief I've had for a long while: that Microsoft's aggressive product marketing (and IBM's minimal product marketing) make a difference in terms of readiness to buy.

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Comments

How to get rid of all worldwide drug problems:
1. Legalize all drugs.
2. Leave marketing to IBM.

Andreas Decker, 2009-04-19

Do I smell cold dead fish *sniff* ?

Ingo Seifert, 2009-04-19

I could of sworn I read a response to that article from Ed Brill. Or maybe I was looking at a copypasta blog.

Simon O'Doherty, 2009-04-20

As a member of both IBM Lotus and Microsoft BP programs, I can say that there are vast and fundamental differences to the approaches that these two organizations take to marketing and communications about their product and brand.

Eric mack, 2009-04-20

As a member of both IBM Lotus and Microsoft BP programs, too... where's the News?

Frank Dröge, 2009-04-20

Very accurate description of how the two vendors marketing/brand identity activity impacts sales.

Kevin Mort, 2009-04-22

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