Chris Reckling: More on Lotus Knows
by Volker Weber
As announced at IAMLotus User Group today by Kevin Cavanaugh and blogged by Ed Brill, Lotus is embarking on a marketing campaign to capture the imagination of the end user of our products. Like this, "I didn't know you could do THAT! COOL!!" What we need from you is to get the word out to your enthusiastic business users and have them participate in the upcoming jam (week of August 17).
That should be interesting.
Comments
I am just wandering if this campaign targets the right audience: do we need to convice business users or the managers that end up approving the decision to keep Notes or to switch to "other" products?
Very glad IBM is making a marketing move though!
I think IBM Lotus needs to target to both audiences, but as IBM has only been targeting to IT Management (or at least thats how it looked like) for decades, it is about time to also target the end users.
Now, if they would just come out with a light version of the client, free for email management through ISPs, download Google Mail, etc. Allow widgets and a Sametime lite client that connects to all chat clients.
And of course have an App store where standalone productivity apps can be sold to end users....... I have more ideas, IBM Lotus can call me ;-)
It will be catered to the IT crowd and the non IT crowd. Keeping expectations realistic in mind, it should be a fun campaign.
That could be a challenge. The faithful are waiting for the air cover promised at Lotusphere. An air show won't do it.
I think the aircraft involved was yellow:
http://members.cox.net/robinstarr/
---* Bill
