Social networks will never catch on, right?

by Volker Weber

Comments

Even if I can't validate ANY given number in this video, IT SCARES ME and I feel somewhat disconnected.

Martin Kautz, 2009-09-18

Me too... I can see where all this social stuff is usefull, but actually I don't want to be that public to be part of it. I especially don't wan that products and product makers get that intelligent and knowing, that they know what I need...

Jan Schulz, 2009-09-18

Feeling old? I don't. Don't stop learning and adopting.

Volker Weber, 2009-09-18

Well, this discussion is as old as social media is. E.g. I don't use "classical" social media, neither facebook nor twitter etc.

Let me explain why:
My private life is private. In fact, Google already knows too much about me...

My "official" life, let's call it "job" has almost no advantage for our company to be published in social media. Perhaps those statistics could be more impressive if put in a win/cost-ratio.

None of my business parterns is using social media. Most communication is done via phone, fax or e-mail. There's no sense for us to put movies about our products on youtube or twitter or whatever platform. In my opinion it's just a big hype without any big business behind.

Just take the golden rule:
Money = goods

So tell me, where are the goods in social media? There are only several really good "products" like this page here. But what about the rest? To be honest one should say that 99% of so called user-generated content in social media are crap or rubbish.

And one final thought:
In future times the product will find me. "So Mr. Customer, now please switch off your brain. We got all the data collected, so there is no need for you to take own decisions. Enjoy consuming are recommended products, we will enjoy your money!"

I'm not missing facebook, orkut, twitter or whatever platform and I guess I'm not the only one sharing this opinion.

Mathias Ziolo, 2009-09-19

The issue we are dealing with it that (at least from my company perspective) technology and social media accelerates much faster than people can do. Yes, there is the young generation Y or X or whatever you want to call it. But technology evolves/develops much faster than even these generations can change and learn as a whole.

At a knowledge management conference in Germany a year ago somebody distinguished four generations.
1 - Generation paper
2 - Generation mail
3 - Generation instant messaging
4 - Generation Web 2.0 / social networking
From my perception it takes somewhat like 3-5 years to change a persons behavior to move from one to the next generation in terms of behavior.

How can we cope with this expanding gap? .. in enterprises and in the whole world? Yep, both worlds will grow into one rather soon. But this does not solve it.

Stephan Bohr, 2009-09-19

@Mathias:
None of my business parterns is using social media. Most communication is done via phone, fax or e-mail. There's no sense for us to put movies about our products on youtube or twitter or whatever platform. In my opinion it's just a big hype without any big business behind.

... i must smile at this statement from someone who stated one sentence before, that he is not using any social media. So, since you do not use it, how do you know that non of your business partners is second you?

I am using social media channels to communicate with my business partners more often than fax (the use of fax declined to practically nil in the recent years - if you still rely on fax as a business communication tool, i would start worrying :-)

Gregory Engels, 2009-09-21

After passing on the link saying how great the video was, I got pulled up short (again!) by this response to the inaccuracies of the video.

Mike Burford, 2009-09-24

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