Je ne comprends pas

by Volker Weber

Sometimes I am puzzled and confused. I did not understand the New Economy. I would not understand how it was supposed to work. And as we found out, it didn't.

Currently I am puzzled on a much smaller scale. I am watching a marketing effort I don't understand. I can't say it's wrong. I just don't understand it. Imagine you would take a solid business to a hip event, and people would completely ignore you. Then you organize a hip event, and your business would not understand it. You can always fake success by letting your choir do all the dancing, but why wouldn't you rather play the game you are good at?

I have to confess, while I think the Palm Pre is a very solid device, I did not understand the Pre campaign either. Marketing isn't something I could work in. But I do admire the people who are good at it. Engineers tend to think you just have to build a great product and it will sell itself. It won't.

Comments

Recent comments

John Keys on Office 365 im Tagesangebot at 10:20
Jens Wagner on Surface Pro X :: Das Gerät macht mir große Freude at 16:52
Hubert Stettner on Office 365 im Tagesangebot at 16:26
Volker Weber on Surface Pro X :: Das Gerät macht mir große Freude at 15:35
Jens Wagner on Surface Pro X :: Das Gerät macht mir große Freude at 15:26
Christoph Spitz on Office 365 im Tagesangebot at 13:38
Yves Menge on Office 365 im Tagesangebot at 12:44
Volker Weber on Marshall Monitor II A.N.C. :: Erste Eindrücke at 08:13
Maikel Maes on Marshall Monitor II A.N.C. :: Erste Eindrücke at 07:58
Jochen Kattoll on The Neighbor’s Window :: Oscar Winning Short Film at 22:21
Harald Gärttner on Microsoft Office app on Android and iOS at 15:09
Volker Weber on App-Store-Interna: Apple geht gegen Buchveröffentlichung vor at 14:55
Oliver Stör on App-Store-Interna: Apple geht gegen Buchveröffentlichung vor at 13:42
Volker Weber on Microsoft Office app on Android and iOS at 13:02
Harald Gärttner on Microsoft Office app on Android and iOS at 12:56
Volker Weber on Marshall Monitor II A.N.C. :: Erste Eindrücke at 08:07
Thomas Cloer on Marshall Monitor II A.N.C. :: Erste Eindrücke at 07:57
Matthias Lorz on The Neighbor’s Window :: Oscar Winning Short Film at 12:47
Volker Weber on The Neighbor’s Window :: Oscar Winning Short Film at 11:54
Fabio Peruzzi on The Neighbor’s Window :: Oscar Winning Short Film at 11:48
Fabio Peruzzi on The Neighbor’s Window :: Oscar Winning Short Film at 11:45
Horia Stanescu on The Neighbor’s Window :: Oscar Winning Short Film at 07:04
Martin Funk on The Neighbor’s Window :: Oscar Winning Short Film at 00:00
Sven Bühler on I am not ready for a foldable phone at 22:03
Andreas Imnitzer on The Neighbor’s Window :: Oscar Winning Short Film at 21:48

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 10:37

visitors.gif

Paypal vowe