IBM presents Project Northstar

by Volker Weber

I just attended the launch event for the IBM Customer Experience Suite, that delivers on the Project Northstar vision. Since it is not entirely clear, what and how IBM delivers on that vision, I thought I'd give you one example:

The best Web experiences make all users feel like the experience was custom fit for them - based upon their preferences, device, location, social networks, and behaviors.

Without further ado, here is the custom tailored experience as viewed through several devices:

Northstar vision on 24" iMac:

Northstar vision on iMac

Northstar vision on BlackBerry Bold 9700:

Northstar vision on BlackBerry Bold 9700

Northstar vision on Nexus One:

Northstar vision on Nexus One

Northstar vision on iPhone 4:

Northstar vision on iPhone 4

Underconstruction Pictures, Images and Photos
* * * * * N O R T H S T A R * * * * *

Comments

:-)

Christian Heindel, 2010-09-16

LOL

Paul Mooney, 2010-09-16

They have reached all their goals in the first strike. Obviously :-)

Sven Richert, 2010-09-16

sehr schön ;-)

Thomas Lang, 2010-09-16

you are a nasty nasty man :->

Mark Myers, 2010-09-16

Surprise, surprise. ;-)

Volker Weber, 2010-09-16

How about the 6-8 character passwords, registration for a demo, Portal6Demo, exciting product information pages etc.?

Exceptional Web Experience? Erm yeah...

Stuart McIntyre, 2010-09-16

I like this one better. An exceptional presentation experience

Volker Weber, 2010-09-16

Still wondering why I am cringing. What value does this bring? It seems to me they are trying to deliver what is already served by many other web platforms.

Andy Mell, 2010-09-16

I like that the product manager posts a video talking about Project Northstar to a Youtube channel named AwesomeBobcatVideos. (no offense Daniel)

Also, good to see that the overview video provides so much detail.

Sorry, too easy ;-)

Alan Lepofsky, 2010-09-16

Ah. Pricing starts at $193,000 minimum. I'll move along now. Thanks for wasting my time.

Andy Mell, 2010-09-16

The consultants who install this, will cost a lot more. :-)

Volker Weber, 2010-09-16

I guess that I am not the only one disappointed by the lack of products demonstrating an exceptional web experience. Heck, there wasn't even a browser in the demos.

After the hype, it's a bit of a let down...shame really.

Tony Palmer, 2010-09-17

I guess they thought that naming it "Workplace Part II" wasn't Web 2.0-ish enough.

Ed Maloney, 2010-09-17

the "non-flash-version" is so Über-cool as a bunch of patients of a geriatric clinic setting off for a go on rollerblades in front of Notre-Dame at night with their eyes covered. No offense to anyone in their nineties trying to skate - you got my full adoration.

Armin Roth, 2010-09-19

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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