Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries

by Volker Weber

People are willing to pay more for products that elicit their envy—but that's only when they are motivated by a positive, benign form of envy, according to a new study in the Journal of Consumer Research.

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2010-10-19 :: email :: twitter :: qr code

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Wir Deutschen haben dafür die Worte "Neid" und "Missgunst"...

Sven Richert, 2010-10-19

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