How to Build a Consumer Platform: Lessons from Sonos
by Volker Weber
On GigaOM:
One has to look really hard to find a Silicon Valley startup (unless you consider Apple a startup) that has found success in the hotly contested consumer electronics market place. Many have failed. Some have tasted early critical success and been acquired by bigger players: Slingbox, for example. However, one company might just change that: Sonos, a Santa Barbara, Calif.-based maker of networked digital music devices.
