How to Build a Consumer Platform: Lessons from Sonos

by Volker Weber

On GigaOM:

One has to look really hard to find a Silicon Valley startup (unless you consider Apple a startup) that has found success in the hotly contested consumer electronics market place. Many have failed. Some have tasted early critical success and been acquired by bigger players: Slingbox, for example. However, one company might just change that: Sonos, a Santa Barbara, Calif.-based maker of networked digital music devices.

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

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