What are PR people willing to do for coverage - an experiment

by Volker Weber

Blatantly commercial items like these never get published in big, influential newspapers. But PR people — bless their indefatigable hearts — keep sending these items in, tiptoeing that taut tightrope between optimism and desperation.

Just how desperate are they? I designed an experiment to find out. Now, I know some of you might call this experiment cruel. However, others might call it very cruel.

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and i thought my previous job could easily be described as "sell anything apart from Your grandma and drugs"! But as this story teaches us, no matter how deep You dig, there is always one willing to digg deeper.

Chris Frei, 2011-04-21

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.


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