IBM Exceptional Web Experience Conference 2011
by Volker Weber
An Exceptional Web Experience is achieved when the intended users' expectations have been met - or better yet - exceeded. This annual event is dedicated to helping organizations learn how to keep pace with the expanding, and ever increasing, Web-savvy user.
I wonder who the intended users of IBM's own website are.
Comments
Usability (according to ISO): "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use".
So you not only need to wonder about the intended users but also about the specified context and the specified goal. It is easy to comprehend that in the "Blue Universe" specific has a specifically different meaning.
Given that www.ibm.com consistently fails to meet users' expectations, I find IBM thinking it is qualified to lecture others on how to create an exceptional web experience one of the most delusional things I've read about in quite a while.
@Timothy +1
Perhaps this is an example of the old adage "Don't do as I do, do as I say?"
This is the exact question I asked IBM at the Get Social Roadshow in Toronto a month ago...
The response I got is look at greenhouse and lotuslive if you want exceptional experience...lol
Apple is not the only company with a reality distortion field.
A key difference is that IBM seems to turn its version only on itself.
Surely an Exceptional Web Experience is ONLY achieved when the intended users' expectations have been exceeded (and to be exceptional I'd expect well exceeded). Simply meeting a users expectations does not equal an exceptional experience.
I don't see what the problem is. IBM's website is exceptionally bad. Oh ... hang on ....
