IBM Exceptional Web Experience Conference 2011

by Volker Weber

An Exceptional Web Experience is achieved when the intended users' expectations have been met - or better yet - exceeded. This annual event is dedicated to helping organizations learn how to keep pace with the expanding, and ever increasing, Web-savvy user.

I wonder who the intended users of IBM's own website are.

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Usability (according to ISO): "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use".
So you not only need to wonder about the intended users but also about the specified context and the specified goal. It is easy to comprehend that in the "Blue Universe" specific has a specifically different meaning.

Stephan H. Wissel, 2011-05-13

Given that consistently fails to meet users' expectations, I find IBM thinking it is qualified to lecture others on how to create an exceptional web experience one of the most delusional things I've read about in quite a while.

Timothy Briley, 2011-05-13

@Timothy +1

Giulio Campobassi, 2011-05-13

Perhaps this is an example of the old adage "Don't do as I do, do as I say?"

Gregg Eldred, 2011-05-13

This is the exact question I asked IBM at the Get Social Roadshow in Toronto a month ago...

The response I got is look at greenhouse and lotuslive if you want exceptional

Patrick Picard, 2011-05-13

Apple is not the only company with a reality distortion field.

A key difference is that IBM seems to turn its version only on itself.

Craig Wiseman, 2011-05-14

Surely an Exceptional Web Experience is ONLY achieved when the intended users' expectations have been exceeded (and to be exceptional I'd expect well exceeded). Simply meeting a users expectations does not equal an exceptional experience.

Roger Harper, 2011-05-14

I don't see what the problem is. IBM's website is exceptionally bad. Oh ... hang on ....

Julian Woodward, 2011-05-14

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