Don't forget the emotion
by Volker Weber
I had a couple of friends asking me "don't you have a Sonos"? How did this suddenly happen? Well, they had seen ads with the new PLAY:3. Sonos has changed the message. Small, sexy. Want one.
They really wanted to buy the PLAY:3. Now. Right now. Only when they tested the PLAY:3 against the S5, their ears said "get this one instead". I believe, the PLAY:3 is so much sexier than the S5, that Sonos is going to sell tons of them, literally.
Branding is important. Design is. Emotion is. Eat this, engineers.
