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IBM Hired by Huawei for Brand Advice on Tablet, Cloud Expansion

by Volker Weber

International Business Machines Corp. was hired to advise Huawei Technologies Co. on branding strategy as the Chinese telecommunications gear supplier expands into tablet computers, smartphones and cloud computing.

That should be easy. Rotate managers every three years. Rename everything.

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Comments

... and create/maintain a lousy Web site.

Jan-Piet Mens, 2011-09-15

Hire the codernauts.

Richard Schwartz, 2011-09-15

Hi, we're IBM. You might remember us from such popular brands as "i" and "IBM Lotus Instant Messaging and Web Conferencing".

Jeff Gilfelt, 2011-09-15

Actually it was: IBM Lotus Instant Messaging and Web Conferencing (Sametime)

Max Nierbauer, 2011-09-15

Why would anybody hire a company for consulting about a product that is user/consumer centric, when they have sold off their hardware user/consumer PC division and never ever target users/consumers?

Very odd...oh, maybe because of the cloud computing part?

Michael Kobrowski, 2011-09-15

"That should be easy. Rotate managers every three years. Rename everything."

Also - advertise nothing but talk about everything. Confuse your audience. Yeah... that'll do it.

doomed (in a smarter way).

Paul Mooney, 2011-09-15

and get a Social Sandy [or whatever the Chinese equivalent of sandy, as in beach (sp?), is ;-) ]

Jan-Piet Mens, 2011-09-15

That's easy to answer, Michael. Because this company has a business consulting division that has abolutely nothing to do with the former PC business nor with the Software business others are referencing here. IBM is not PC, not Lotus, not Mainframe, not IT Consulting, not Business Consulting ... uncountable other things. It's all of them and using them in one area does not require you to use them in another as well ... although it could be benefitial ;-)

Martin Hiegl, 2011-09-15

Wait - perhaps its an attempt by IBM to eject the useless third (or two thirds) of its management - in the same way as Douglas Adams postulated. In this case, its the completely bloody useless Marketing stains being ejected out onto another host, in the vain hope they won't come back.

Come on IBM. Sack everyone with the word Marketing in their job title, hire a roomful of testers and make DDE reliable. And run on Macs, Linux.

At least then you'd actually get some return on all that money.

I live in hope.

---* Bill

Bill Buchan, 2011-09-16

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