Is RIM behind the embarrassing Wake Up stunt?

by Volker Weber

So it appears* it’s Poor Old RIM who put together this embarrassing campaign. It’s heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them.

More >

Comments

Presumably the 'wake up' refers to coming to a realisation that Apple is not the only option (and couple that with the people dressed up as sheep, and the message is fairly clear). The problem for RIM is that, if the people who blindly* select iPhones were to 'wake up' they probably wouldn't choose a BlackBerry as they come to their senses (I'm saying that in a tongue-in-cheek way, I'm not saying that iPhone users really need to wake up).

* Personal experience - my wife chose an iPhone without considering anything else, and when my daughter or I say anything good about our phones, Mrs A says "ah yes, but it's not an iPhone". This is who Apple targets. By the way, my daughter hated her Android phone, preferred an old BlackBerry I gave her, but now loves the Lumia 800.

Darren Adams, 2012-05-01 13:46

Recent comments

Stephan Perthes on Sales Wick :: Vuelo Nocturno at 09:30
Dietmar Dumke on IBM Think 2018 at 06:38
Stephan H. Wissel on IBM Think 2018 at 02:48
Gordon Inkson on Is Slack a product or a feature? at 03:22
Ian Bradbury on Is Slack a product or a feature? at 17:36
Keith brooks on Is Slack a product or a feature? at 15:23
Bill Brown on Samsung Galaxy S8 :: The verdict at 18:57
Richard Schwartz on Samsung Galaxy S8 :: The verdict at 16:01
Andy Dennis on Is Slack a product or a feature? at 16:00
Karl Heindel on Marshall Monitor BT at 15:32
Martin Funk on Is Slack a product or a feature? at 15:02
Volker Weber on Marshall Monitor BT at 11:25
Karl Heindel on Marshall Monitor BT at 11:21
Michael Klüsener on Is Slack a product or a feature? at 09:14
Patrick Bohr on Is Slack a product or a feature? at 19:56
Frank Quednau on Is Slack a product or a feature? at 18:02
Thomas Klein on Samsung Galaxy S8 :: The verdict at 15:46
Volker Weber on Samsung Galaxy S8 :: The verdict at 11:34
Patrick Bohr on Samsung Galaxy S8 :: The verdict at 08:51
Felix Binsack on Samsung Galaxy S8 :: The verdict at 16:49
Volker Weber on Samsung Galaxy S8 :: First impressions at 14:01
Volker Weber on Marshall Monitor BT at 13:59
Scott Hanson on Marshall Monitor BT at 13:23
Norbert Tretkowski on Samsung Galaxy S8 :: First impressions at 09:44
Volker Weber on Marshall Monitor BT at 19:50

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  instagram

Local time is 14:01

visitors.gif