..." /> vowe dot net :: Is RIM behind the embarrassing Wake Up stunt?

Is RIM behind the embarrassing Wake Up stunt?

by Volker Weber

So it appears* it’s Poor Old RIM who put together this embarrassing campaign. It’s heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them.

More >

Comments

Presumably the 'wake up' refers to coming to a realisation that Apple is not the only option (and couple that with the people dressed up as sheep, and the message is fairly clear). The problem for RIM is that, if the people who blindly* select iPhones were to 'wake up' they probably wouldn't choose a BlackBerry as they come to their senses (I'm saying that in a tongue-in-cheek way, I'm not saying that iPhone users really need to wake up).

* Personal experience - my wife chose an iPhone without considering anything else, and when my daughter or I say anything good about our phones, Mrs A says "ah yes, but it's not an iPhone". This is who Apple targets. By the way, my daughter hated her Android phone, preferred an old BlackBerry I gave her, but now loves the Lumia 800.

Darren Adams, 2012-05-01

Recent comments

Amy Blumenfield on Microsoft is winning the techlash :: Axios at 23:36
Armin Grewe on Facebook's role in Brexit — and the threat to democracy at 23:01
Thomas Lang on Facebook's role in Brexit — and the threat to democracy at 23:01
Volker Weber on Microsoft is winning the techlash :: Axios at 22:12
Felix Binsack on Microsoft is winning the techlash :: Axios at 21:52
Hubert Stettner on Galaxy Fold is fragile at 21:28
Hubert Stettner on Facebook's role in Brexit — and the threat to democracy at 18:51
Markus Dierker on Facebook's role in Brexit — and the threat to democracy at 17:52
Hanno Zulla on Nokia verzettelt sich at 17:13
Volker Weber on Constructed Needs at 10:20
Volker Weber on Gary Clark Jr. :: Tiny Desk Concert at 10:13
Thomas Cloer on Gary Clark Jr. :: Tiny Desk Concert at 10:11
Thomas Cloer on Constructed Needs at 10:05
Volker Weber on Arlo Abonnements at 08:56
Bodo Menke on Constructed Needs at 08:41
Markus Mews on Arlo Abonnements at 08:37
Volker Weber on Gary Clark Jr. :: Tiny Desk Concert at 23:49
Michael Jäckel on Gary Clark Jr. :: Tiny Desk Concert at 22:45
Dirk Krause on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 21:45
Sven Bühler on Arlo Abonnements at 19:59
Christian Just on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 10:41
Chris Frei on Schnelle Updates beim Galaxy S10 at 10:03
Harald Gärttner on Withings Waage erhält Funktion zur Herzgesundheit zurück at 09:37
Volker Weber on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 17:30
thorsten ebers on Tim Cook: The Genius Who Took Apple to the Next Level :: Leander Kahney #nowreading at 16:50

Ceci n'est pas un blog

I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

Contact
Publications
Stuff that works
Amazon Wish List
Frequently Asked Questions

rss feed  twitter  amazon

Local time is 00:20

visitors.gif

buy me coffee

Paypal vowe