Nokia to Cut 10,000 Jobs
by Volker Weber
Nokia cut its earnings forecast for this quarter and said it will eliminate as many as 10,000 jobs and shut production and research sites in three countries in Chief Executive Officer Stephen Elop’s biggest overhaul. As part of the changes, sites in Finland, Germany and Canada will be closed and executives Niklas Savander, Mary McDowell and Jerri DeVard will leave, Espoo, Finland-based Nokia said today.
That's one in five employees. Not looking good.
Comments
Sigh... :(
Dead man walking. Having offered an appalling user experience over the past years, it hardly matters how good their current offering may be, most of their customers have moved on and won't be coming back.
Even though I personally don't like the Metro UI in Windows phone, I can see that a LOT of people could be perfectly happy with it.
I was hoping that Nokia would eventually come back and sell a few Windows Phone devices, but that doesn't seem to be happening. If the severance package for the 10.000 soon to be ex-employees includes a Lumia device, that might well be the largest single order the factory has ever seen.
Sad story. But it seems to be what happens to companies who stick to "we are the market leader, we know what we're doing, we don't need to adapt" for too long.
I'm sure Elop is sure it's all not his fault.
From the Nokia press release: "Jerri DeVard steps down as chief marketing officer; Mary McDowell steps down as executive vice president of Mobile Phones; and Niklas Savander steps down as executive vice president of Markets."
I bet the agreement with Microsoft made sure they can't switch to anything else such as Android. Deep in the s**t and no way out.
Real shame. At one time I would buy nothing but a Nokia.
I think the lack of interest with Windows Phone itself combined with the falling image of Nokia gives really bad vibes for consumers. People do associate Windows with Nokia now. It's like they are locked in a death spiral with neither having anything to pull the other out.
And yes, I have a Lumina 800 - was suckered by the fancy tiles, I'm afraid. Wouldn't recommend one. Not bad as a phone but the lack of apps that are readily available on other platforms and the real lack of customisation on the phone really does grate pretty quickly. Camera pretty poor as well, which was the biggest disappointment.
Really sad that measures taken until now do not seem to be enough.
I am still having high hopes in the Nokia WP devices, though. Personally owning a Lumia 800 and loving Metro UI so much, I can see this happen.