IBM, LotusLive, Smartcloud, Social Business. And Kittens.

by Volker Weber

IBM, LotusLive, Smartcloud, Social Business. BINGO. More than a hundred retweets.

Comments

Was it the same genius who once decided to 're-brand' Sametime and QuickPlace?

Darren Adams, 2012-08-01

Scary :)...

Ingo Seifert, 2012-08-01

Not quite as bad as this:

http://www.redbooks.ibm.com/abstracts/redp4684.html?Open

"IBM WebSphere Service Registry and Repository Feature Pack for Service Federation Management"

Erik Brooks, 2012-08-01

Yes being retweeted by @Favstar_Pop is certainly because of the relevance of the tweet. Or many of the others.

At any rate, this is not a real name. You know this yourself because of the discussion at the press conference in Orlando this year. LotusLive is no longer the name, the rest of it is right, and we shorthand it to "SmartCloud Social".

Ed Brill, 2012-08-02

Twitter dos not do "strike". As I wrote, somebody said. The Artist Formerly Known As LotusLive makes the joke a bit easier to understand for those who don't know the current state of branding. Without it, it's just too generic. Like "Instant Messaging and Web Conferencing", only worse because you have no idea of what it *does*.

It's kind of hard to explain a joke. Anyway, it resonated.

Volker Weber, 2012-08-02

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I explain difficult concepts in simple ways. For free, and for money. Clue procurement and bullshit detection.

vowe

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